| Copywriting |
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| copywriters | |
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Copywriting can include body copy, slogans, headlines, Direct Mail pieces, taglines, Jingle Lyrics , World Wide Web and Internet content, Television or Radio commercial Scripts , Press Release s, White Papers , and other written material incorporated into advertising media. Copywriters can contribute words and ideas to print ads, Mail-order Catalogs , Billboards , commercials, brochures, postcards, online sites, E-mail , letters and other advertising media. On Website s, copywriting may also refer to the methods of writing and wording used to achieve higher Rankings in Search Engine s. Often referred to as ''content writing'', it includes the Strategic placement and Repetition of Keyword s and keyword phrases on Webpage s. As search-engine algorithms get smarter every day, this '' Search Engine Optimization '' (SEO) copywriting is more and more about writing for human visitors as well as for search engines, about offering fluent and readable content written in a SEO-wise manner. COPYWRITERS Copywriters can work for themselves as Independent Contractor s, freelancing for a variety of clients. They may also work as Employee s within larger organizations, including Advertising Agencies , Public Relations firms, advertising departments within larger companies, TV or radio stations, Newspaper s and Magazine s. A copywriter often works as part of an advertising team. Agencies and advertising departments partner copywriters with Art Director s. The copywriter has ultimate responsibility for their advertisements' verbal and textual content; the art director has ultimate responsibility for the visual look and appeal. Both are responsible for coming up with big, effective, persuasive ideas. Copywriters are similar to Technical Writer s, and the careers may overlap. Broadly speaking, however, technical writing is dedicated to informing readers rather than persuading them. For example, a copywriter would write an ad designed to sell a car, while a technical writer would write the operator's manual to explain how to use it. Because the words sound alike, copywriters are sometimes confused with people who work in Copyright law. The careers are unrelated. Well-known copywriters include David Ogilvy , William Bernbach , Robert W. Bly , Gary Bencivenga, Dominik Bjegovic, Jay Abraham, Clayton Makepeace, Larry Owen, Patrick Pacacha, and Leo Burnett . Many creative artists spent some of their career as copywriters before becoming famous for other things, including Dorothy L. Sayers , Viktor Pelevin , Eric Ambler , Joseph Heller , Terry Gilliam , Salman Rushdie , Don DeLillo , and Shigesato Itoi . ( Herschell Gordon Lewis , on the other hand, became famous for directing violent Exploitation Film s, then retired to become a very successful copywriter.) The Internet has proven to be an incredibly powerful tool for copywriters looking to make a living through writing. Web content writers are one of the fastest growing segments of the copywriting profession worldwide. The continuing expansion of the Internet and growing emphasis on the Eoach writing technique has resulted in an increasing demand for copywriters. SEE ALSO
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