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Consumer-to-business




This kind of economic relationship is qualified as an inverted business model. The advent of the C2B scheme is due to major changes:

  • Connecting a large group of people to a bidirectional network has made this sort of commercial relationship possible. The large traditional media outlets are one direction relationship whereas the internet is bidirectional one.

  • Decreased cost of technology : Individuals now have access to technologies that were once only available to large companies ( digital printing and acquisition technology, high performance computer, powerful software)



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