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"Colbert It" or "Colberting It" is a process where a slightly foolish concept is taken to its most ridiculous extreme. Based upon the exaggerated persona of Stephen Colbert on The Colbert Report .

Example: "The boss said to write that we are going to increase production by 20% in 10 months. That's crazy. Let's 'Colbert It' and say we can increase production by 90% in 3 months and see if he buys it."

Usage began sometime in 2006 and is becoming more common among politically progressive people, aged 18-35. Its use has been surfacing more and more often on liberal blogs.


REFERENCES


http://www.worldofwonder.net/archives/2007/Apr/24/grin_and_colbert_it.wow

http://www.haloscan.com/comments/crooks/100117795

http://www.dailykos.com/story/2007/5/30/122056/738