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It was featured in some of author Dean Davis ' mystery novels.

Its popularity peaked in the 1960s , when it was additionally popularized with when Herb Alpert and the Tijuana Brass performed the song "Teaberry Shuffle" (originally a Tijuana Brass tune titled "Mexican Shuffle").

Teaberry is not a fanciful name, but refers to the Eastern Teaberry , which the gum, with its vaguely wintergreen-like flavor, tastes like. The gum is pink in color individually wrapped in white paper, and wrapped again in a pink teaberry printed paper.