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Chesdale Cheese was a variety of cheese produced for the mass market in New Zealand back in the unsophisticated days when cheese was simply cheese. Chiefly remembered for its very memorable television advertising jingle sung by two animated characters Ches and Dale wearing Gumboot s and black singlets. This was learned off by heart and sung in a variety of ingeniously distorted fashions by generations of New Zealand children. The original words are as follows:
Ches and Dale and their advertising jingle have become Kiwiana likely to induce fond memories of childhood in Kiwi s of the right age group. They also came back with ches juinior This brand of cheese, or a derivative thereof, is still produced and sold in individually wrapped, pre-sliced portions. This (combined with its highly processed nature) has given it the popular slang name of " Plastic Cheese " or (more formally) " Processed Cheese ". A mascot of this venture called "Mr.Slicy" has been a huge hit in the middle-east. |
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