Information AboutCarlton Draught |
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HISTORY Carlton Draught is one of Australia's most popular selling tap beers.http://www.cheapdrinks.com.au/pag_Carlton-Draught-Beer.pub CheapDrinks.com.au - Carlton Draught Review The beer is a pale lager which is sold on tap in its home state of Victoria as well as in New South Wales , Queensland , South Australia and Western Australia . It is also sold pre-packaged, Carlton Draught comes in 375ml ''"stubbie"'' and 800ml ''"longneck"'' bottles and 375ml cans. In 2003, its formulation was changed slightly to reduce the alcohol content from 5.0% to 4.6% in response to an increase in alcohol taxes by the Federal government. The logo was also changed, and a new advertising campaign was introduced to target a wider market. Featuring quirky, comical advertisements and billboards; the beer was promoted as simply being "made from beer". Carlton Draught, like most Australian Lagers, is made using a wortstream brewing process, and uses a portion of cane sugar to thin out the body of the beer, apparently due to drinkers preferences. ADVERTISING The used Viral Marketing techniques before being released on television. A second comical viral campaign was initiated in September 2006 entitled Flash Beer . REFERENCES EXTERNAL LINKS
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