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The Canada 2006 Census was a detailed enumeration of the Canadian population. Census day was May 16 2006 . The next census following will be the 2011 Census . Canada's total population according to the 2006 census was 31,612,897. SUMMARY Over 12.7 million households, 32.5 million people are expected to be counted. Canada Post delivered census forms by mail to 70% of the country, primarily residents in urban areas. Census enumerators delivered to the remaining 30% of households. Every fifth home received the long questionnaire (53 questions versus 8 questions on the short form). For the first time, Canadian residents were able to go online to fill in their forms. Statistics Canada expected approximately 20% of households to file their surveys electronically. Persistent census staff are contacting tardy households. The total estimated cost of the 2006 census is $567 million spread over seven years, employing more than 25,000 full and part-time census workers. New in the 2006 Census Questionnaire:
Questions not asked in the 2006 Census:
Modified questions:
DATA PRODUCTS Once the data is collected and digitized, Statistics Canada will begin to release a series of census data. On March 13 , 2007 , the first batch of data, covering geographical information and population and dwelling counts, was released. This will be followed by other census reports, to be released by the summer of 2008 .1. Population and dwelling counts Population of the provinces and territories
Age and sex ADVERTISING In contrast to 1996 focus-groups that found it important to know the legal requirement at the outset, participants of 2005 focus-groups were annoyed or provoked by draft ads reminding Canadians about the census law. As a result of the finding, Statistics Canada's initial newspaper, radio and TV ads avoided mention of the legal requirement. Instead, reference to the census law was highlighted only in ads appearing after census day, to capture late filers. To encourage participation, Statistics Canada set aside $13 million for "saturation" advertising, including billboards, bookmarks, inserts in municipal tax bills, and ads on bags of sugar and milk cartons.2 For comparison, the United States Census Bureau budgeted $166.6 million USD for paid advertising over 3 years for the 2000 Census .3 OUTSOURCING Statistics Canada reports less than 20% of the work will be outsourced, spending $85M over 5 years. Despite an open public tender process, controversy arose on the announcement of a $43.3 million deal awarded to Lockheed Martin Canada -- a subsidiary of Lockheed Martin , the world's largest defense contractor by defense revenue -- for the purchase of scanning and printing software and hardware.4 FORM COLOURS Short forms
Long forms
Census of Agriculture
CONTROVERSY Special interest groups have criticised Statistics Canada over the design of questions, accuracy, and the future of the census data:5
The quality of data is further hampered by individuals advocating minimal cooperation or non-cooperation, in protest to the outsourcing contract awarded to Lockheed Martin.6 Many people believed that Lockheed Martin would have access to their information, and that the US government could then access that information through the USA PATRIOT Act . However, despite assurances to the contrary (i.e., only Statistics Canada employees would and could handle, store, and access the information), some people refused to participate fully in the Census. In addition, Statistics Canada's online questionnaire has been criticized over accessibility issues:7
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