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, UK AEC Routemaster Double-decker Bus with advertising on front and sides, 6 January 2005 .]] . Note how the "ripped" end merges with the standard livery.]] Bus advertising is a popular way for Advertisers to reach the public in Metropolitan Area s. Ads are placed in Bus Shelter s or on the backs of Bench es at stops. Inside the bus, ads are sometimes attached to the corners between the walls and ceiling overhead, or on monitors throughout the vehicle. Externally, placards known as "boards" can be placed on the front, sides, and rear of a bus. The Municipality will ''often'' sell the rights to place advertising on public property to a media provider. A client will ask for a board to promote its product or approve the recommendation of the advertiser. An advertiser then asks a media broker to arrange for the purchase. The broker coordinates with the advertiser and the provider and collects a commission. The provider keeps the difference between what it collects and the payments it makes to the government agency. EARLY DEVELOPMENT Bus advertising descends from similar methods used on Streetcar s in the early 20th Century . Rapid Transit s and other systems employ many of these techniques, but sometimes eschew external advertising since the vehicles are sometimes not visible from the street. BUS WRAPS Occasionally, entire buses are turned into an advertisement in a " Wrap " where Decal s are applied to all of the bus's visible exterior. |
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