| Ariel Laundry |
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HISTORY Ariel first appeared on the UK market circa 1969 , and was a detergent with stain-removing enzymes. It was a high-sudsing powder designed for twin-tub and top-loading Washing Machine s. With the rise in popularity of automatic front-loading washing machines, a suitable low-suds variant was launched in the early 1980s . The mid-eighties saw the range expanding to encompass liquid detergent and compact powder. The compact powder was originally known as "Ariel Ultra"; and was subsequently reformulated into the nineties as "Ariel Futur" ("Future", dropping the "e"). This was possibly in response to Unilever 's launch of the ultimately doomed " Persil Power ", which was seen to damage clothes. Compact powders never proved popular in the UK; so when the tablet variant appeared in July 1999 , the compact version disappeared. In 2003 , Ariel brought out its quickwash action to its detergents, to allow consumers to be able to do their laundry on a quickwash cycle. PRODUCT RANGE The available range includes:
Ariel is available in powder, tablet, liquid and liquitab form. In 2006 , Ariel started its "turn to 30" campaign to inspire consumers to wash in cool water so that energy can be saved. EXTERNAL LINKS
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