| Wally Olins |
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Wally Olins (born in London ) is generally recognised as the world’s most experienced practitioner of Corporate Identity and Brand ing. BIOGRAPHY Wally founded and headed Wolff Olins as chairman until 1997. Many have said that he built its core expertise. Working with colleagues, he has created brands and identities for some of the world’s leading organisations; these include Orange, 3i, Akzo-Nobel, British Telecom, Repsol, Q8, Tata, The Portuguese Tourist Board, Prudential, Renault and Volkswagen. He has worked in the public sector with the Metropolitan Police, the Government of Portugal. He is currently partner and co-founder of Saffron Brand Consultants a leading branding and identity consultancy with offices in London, Madrid and New York. Here he has worked for, amongst others, Lloyd's of London, the UK’s National Housing Federation, the Royal Opera House, and the Government of Poland. He is also working with a number of countries on branding and reputation management issues and has advised both McKinsey and Bain management consultants. He also continues his role as a leader in brand related thinking - being a much consulted advisor and public speaker. He is a Visiting Fellow at the Saïd Business School at Oxford, London Business School and Copenhagen Business School, and holds seminars on branding and communication issues around the world. AWARDS AND RECOGNITION Awarded a CBE in 1999. He was nominated for the Prince Philip Designers Prize in 1999. Received the Royal Society of Arts’ Bicentenary Medal for his contribution to design and marketing. In 2003, he received a D&AD (Britain’s industry group for the design field) President’s Award for his outstanding contribution to design. BOOKS
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