is the
FOX -affiliated
Television Station the
Gold and
Treasure Coast s of
Florida . Licensed to
West Palm Beach , the station broadcasts an analog signal on
UHF channel 29 and a digital signal on UHF channel 28. WFLX's transmitter is located south of
Wellington . The station is owned by
Raycom Media and has studios located on West Blue Heron Blvd. in West Palm Beach. WFLX is known on-air as '''''"FOX 29"'''''.
WFLX offers
The Tube , a 24-hour digital music video channel, on its DT2 digital subchannel. It is also offered on
Comcast digital cable channel 220.
WFLX began operation in
1982 as the West Palm Beach market's first independent station. It was owned by Malrite Communications and ran a lineup typical of independent stations at the time. This included early morning cartoons, late morning religious programming, movies in early afternoons and primetime, classic sitcoms in the late afternoon, and current sitcoms during early and late evenings. Unlike most independents, the amount of children's programming seen on WFLX during this time was low compared to similar stations in other markets, a trend owing to the older demographics of the West Palm Beach market.
On
October 9 ,
1986 , WFLX became one of the launch affiliates of
FOX and retained this affiliation through the affiliation swap of
January 1989 which involved
WPEC ,
WTVX , and then-startup
WPBF . As the
1990s approached, WFLX picked up
FOX Kids programming in afternoons and phased out older sitcoms for talk and reality shows. After the
1993 -
1994 season, WFLX was recognized as the "FOX Affiliate of the Year".
In
September of
1998 , Malrite merged with current owner
Raycom Media . Shortly after the merge, ratings came out affirming that WFLX was one of FOX's highest affiliates in terms of network ratings and has even shown ratings numbers in the
Miami -
Fort Lauderdale market. Raycom itself would merge with
The Liberty Corporation in mid-
2006 .
After FOX requested most of its affiliates air local news in the mid-1990s, the then-newsless WFLX entered in a news share agreement with the area's
CBS affiliate
WPEC . On
September 11 ,
1991 , WPEC started producing a daily 10 PM newscast for WFLX. Originally 30 minutes long, it soon expanded to a full hour. In
2000 , an hour-long weekday morning newscast at 7 AM began to air (which on
September 6 ,
2006 ) expanded to two hours.
As with FOX programming, the newscasts have also rated in the Miami - Fort Lauderdale market (a trend some have attributed to backlash to that market's FOX affiliate
WSVN ). As a result,
Adelphia (now
Comcast ) pulled WSVN off of its cable lineup in 2005.
- Anchors:
- ---Ric Blackwell
- ---Claudia Shea
- Weather:
- ---Chris Farrell
- Traffic:
- ---Paul Cavanaugh
- Anchors:
- ---Eric Roby
- ---Suzanne Boyd
- Weather:
- ---John Matthews
- Sports:
- ---Pat Murphy
- Anchors:
- ---Alan Gerstel
- ---Stephanie Dukes
- Weather:
- ---Michael Ehrenberg
- Sports:
- ---Nick Foley
''WFLX uses additional news personnel from WPEC, see the WPEC article for a complete listing''
