is an
Australia n chain of shops owned by
Coles Group . Vintage Cellars is recognised as the upper class brother of the
LiquorLAND chain of stores. Although specialising in fine wine and spirits, Vintage Cellars also retails distilled and alcoholic beverages marketed towards the everyday consumer.
From late 2007 onward, Vintage Cellars, like Liquorland outlets will be gradually renamed as
Coles Liquor with some being integrated into the connecting
Coles Supermarkets as part of a broader Coles Group brand rationalisation.
In 2007 it was announced that all Vintage Cellars stores in South Australia, where the brand originated would be sold or rebranded.
