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V2 Records




Over the years V2 acquired Junior Boy's Own , Gee Street Records , Blue Dog Records , and Big Cat Records . The label also licenses many labels, such as Wichita , Luaka Bop , City Slang , Modular , and Fania Records .

V2 now operates in Australia , Belgium , Canada , France , Germany , Italy , Greece , Netherlands , Spain , Ireland , Sweden , United Kingdom , and United States . It was distributed in the US by BMG; however it left for WEA shortly after the formation of Sony BMG.

In 2006 Branson sold V2 Records North America to Sheridan Square Entertainment for $15 million. They since have merged V2 North America with its label Artemis Records . The new label is no longer part of the Virgin group.

In May 2006, much of V2's catalogue, including multiplatinum artists Moby and The White Stripes , was added to EMusic , making the label one of the most high-profile featured on the online music site, which mostly sells DRM -free independent music at a cost considerably lower than many of its competitors.

In October 2006 it was announced the label had signed popular punk rock band Alkaline Trio .

On 12 January , 2007, V2's United States and Canada branches announced that they were undergoing restructuring to focus on their back catalogue and digital distribution {Link without Title} . As a result, their employees were let go and their roster of artists left as free agents.

Ultimately, the label was owned 95% by Morgan Stanley and 5% by Branson. In August 2007, the company was sold for £7 million pounds to Universal .


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