Information About

Stila




Stila is a makeup brand that sells in specialty and department stores in about 13 countries, as well as in select travel retail outlets worldwide. In the United States, Stila had been carried in stores including Nordstrom , Saks Fifth Avenue , Barneys New York , Bloomingdale's , and Sephora , as well as three dedicated boutiques in California . Estée Lauder Companies bought Stila in 1999 and sold it to Sun Capital Partners, Inc in the spring of 2006. As a result of the new ownership, the brand had become a standard at Sephora and is also sold on its Web site, but it has been pulled from most of its Brick-and-mortar retail outlets, including Nordstrom. Upon it's sale to Sun Capital Partners, Inc the three dedicated boutiques were closed (the locations seem to belong to Estee Lauder as they were replaced with boutiques for other Estee Lauder brands.

The brand's name, pronounced STEE-la, was derived from the Italian word "stilare," which can mean "to pen." Recently, the website has said the word "Stila" is a feminine twist on the word "style."

The brand's image is youthful, whimisical and witty, with marketing, advertising and the Web site featuring illustrations by Caitlin Dinkins. Instead of models or celebrities, the trademark "Stila Girl" illustrations are used as the company's "face". Many products are packaged in Recyclable and Biodegradable Paperboard .

Popular products include individually sold eyeshadow pans, known among cosmetic aficionados for their blendability, "lip glaze", a lip gloss in a twist-up brush available in flavored shades such as watermelon, grapefruit, and apricot, and convertible colors, which is a cream product for use on cheeks and lips. Stila products are very popular for young teens as well as adults, as they can be used very lightly for a more natural look, but are easy to manipulate for stronger and more dramatic effects.

Stila's easy to use, multi-tasking formulas, fashion forward colours, and stylish packaging, have cemented their place on the must have of trendy fashionistas and those constantly on the go. Able to up a girl's 'it'-factor to new heights, Stila has graced the magazine covers of Vanity Fair (magazine) , InStyle , Elle , Marie Claire , and Glamour (magazine) , and made the stars of Natalie Portman and Cate Blanchett shine on the red carpet.

Stila generally releases four seasonal collections (spring, summer, fall, and winter) in addition to a variety of promotional items from time to time (Breast Cancer Awareness, various movies like Legally Blonde and Vanity Fair, etc).


LIMITED EDITION RELEASES

Trios/Palettes:



Look #1

Look #2

Look #3

Look #4 (Wacky Chicks)

Wacky Chicks Lipstick

Nordstrom Anniversary Palette



Angel Light Quad



Singapore 4 Pan (Bouquet, Charm, Poise, Tutu)



Taiwan Happy Birthday 4 Pan 2002 #1 (Kahlo, Starlight, Irma La Douce, Tint)

Taiwan Happy Birthday 4 Pan 2002 #2 (Salsa, Dalauney, Heat, Twig)



Holiday 2001 6 Pan Matchbook (Nude, Soleil, Brick, Coco, Persimmon, Rose)



Barney's New York Palette (cardboard 4 pan)



Stila Mecca Palettes (Australia exclusive)



Holiday Warm (6 pan look book)

Holiday Cool (6 pan look book)

Holiday Lip (6 pan look book)



Darjeeling Floral Quad

Lotus Infusion

Ceylon Green

Oolong Jasmine Blush Duo



Picnic at the Beach

Picnic in the Park

In Full Bloom Blush Duo



Cover Story Palettes (Matchbooks)

Sweet

Chic



Matchbook (Indigo, Mauve, Grape, Impatiens, Ecru, Heather, Tone, Bud)



All Over Crystals Palette



Sephora All Over Shimmer Trio



Lipgloss Pocket Palettes

#1

#2

#3

#4

#6 (Barney's)

#7 (Holiday 2003)

Holiday 2002

Breast Cancer Awareness



Lipglaze Quads

The Pinks (BCA)

The Peaches

The Plums

The Nudes (original)

The Nudes (Summer 2004)



Primrose CC/Blush Shine Gloss

Gerbera CC/Hope Shine Gloss

Grapefruit/Apricot Lipglazes

Geranium CC/Pink Shine Gloss

Lillium CC/Petal Shine Gloss



Double Duty Gray

Double Duty Peach (Buff, Brick, Twig, Amber, Persimmon, Tint)

Double Duty Plum (Linen, Petal, Bud, Poise, Viola, Impatiens)

Double Duty Cocoa (Blonde, Puppy, Espresso, Golightly, Hint, Clay)



Jade Blossom Trio

Creme Boquet Trio



Jade Blossom Look Book

Creme Boquet Look Book





Spring 2001:

Walk in the Woods



Summer 2001:

Summer Shades

Summer Bloom Blush Duo



Fall 2001:

Passage to Paris

Road to Rio

Cruise to Cairo Blush duo

Touchdown in Tokyo



Winter 2002:

Winter Blues



Summer 2002:

Capri Colors



Fall 2002:

Bohemian Bronze

Bohemian Sage

Bohemian Cafe



Winter 2003:

Apres Beach

Apres Ski



Spring 2003 (Cabana Girls):

Peach Daiquiri

Banana Daiquiri

Strawberry Daiquiri

Legally Blonde #1 (Pinks)/Elle Blush Lipglaze

Legally Blonde #2 (Purples)/Elle Pink Lipglaze



Summer 2003:

Down With Love Trio/Chocolate Lipglaze

Italian Ices Uno (Blues)

Italian Ices Due (Peaches)

Italian Ices Tre (Purples)



Fall 2003:

Mod #1 (Mocha)

Mod #2 (Gray)

Mod #3 (Plum)



Holiday 2003:

Confections for Eyes (Moonlight, Twilight, Kitten, Wheat, Oasis, Sun)

Confections for Lips

Confections for Eyes and Cheeks Cool

Confections for Eyes and Cheeks Warm



Spring 2004:

Vintage Hankie Plum

Vintage Hankie Sage

Vintage Hankie Blue



Summer 2004:

Vintage Hankie Bronze



Pastel Palette (Key, Cassia, Launey, Lemon, Kalo, Poppy)

Neutral Palette (Moonlight, Twilight, Kitten, Wheat, Oasis, Sun)



Fall 2004:

Fierce Taupe

Fierce Auburn

Fierce Plum

Fierce Sage



Holiday 2004:

First Look Deal (Asia/UK exclusive) (Heather, Starlight, Ecru, Lame, Cassia, Launey)

Press Savvy

Press Shy (Moonlight, Grace, Slate, Espresso, Bud, Natalie Lipstick, Rose Shine Lipgloss, Crease Brush, Eyeliner Brush, Lip Brush)

Caught Canoodling

AOS



Pussycat Dolls

4 Shadow Palette

Amaretto Lipglaze

Peppermint Lipglaze

Pussycat Nude Lipstick

Pussycat Pink Lipstick



Spring 2005:

Bamboo Blossom

Lotus Bloom

Mystic Pearl



Midnight Bloom



Brilliant Warm

Brilliant Cool



2004 Must Haves Set (Kitten, Moonlight, Jezebel, Barefoot Contessa, Vanilla/Berry Lipglazes)

2005 Must Haves Set (4 new eyeshadows - 2 peach, 2 brown, Bare Shine and Sun Shine Lipshines, Major Lash Mascara)



Summer 2005:

Color Push Ups

Shadow Pots

Shadow Sticks



Fall 2005:

Perfectly Sage

Perfectly Peach

Perfectly Gold

Perfectly Plum



Winter 2005:

Fire Bloom

Orchid?



Holiday 2005:

Golden Moon

Rose Moon



Spring 2006:

Sun Showers

Rain Showers



Summer 2006:

Gold Glow

Bronze Glow

Copper Glow



Fall 2006:

  • 3 gold)

  • Sugarloaf Blush

Forest Clove

Cedar Grove

Silver Maple



EXTERNAL LINKS