| Spot Runner |
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Spot Runner is an American Internet-based advertising agency based in Los Angeles, Calif. , that allows advertisers to produce, media plan and media buy all through its website. The company was co-founded by serial entrepreneurs, Nick Grouf and David Waxman , who also co-founded Firefly Network, Inc. , which was sold to Microsoft , and PeoplePC , which the co-founders took public before it was acquired by EarthLink . Spot Runner officially launched on January 11, 2006, although it ran as a beta platform before its official unveiling. A unique twist to the web-based service is the ability to pick and choose from Spot Runner's library of pre-produced high quality ads and customizing the spot through a simple online process, including the advertisers logo, voice-over script, and other company information. Spot Runner claims that through its proprietary media planning engine, the service can also create customized media plans by using some basic information entered by the advertiser, such as their industry, target demographics and budget. FUNDING Although Spot Runner received $10 million in its Series A financing from , 2006 . ACQUISITION RUMORS After Spot Runner's initial launch, many in the business media speculated an acquisition of Spot Runner by Google or Yahoo was imminent because of Spot Runner's easy-to-use web-based platform, which would strategically bridge the online advertisers into the television advertising business. "Will Google Buy Spot Runner?" , StartUp Beat, April 12 , 2007 . Because of Google's acquisition of dMarc Broadcasting, a web-based seller of remnant radio advertising, many feel that the next logical move for Google would be to acquire a similar service for TV advertising. EXTERNAL LINKS REFERENCES |
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