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For the Spanish brewing company, see Mahou-San Miguel .

For the basketball team, see San Miguel Beermen


Brewery Information

  Name San Miguel Beer Division
  Location St Francis Street, Ortigas Center, Mandaluyong City , Philippines
  Owner Various (including the Church and the Government of the Philippines)
  Opened 1890



San Miguel Beer Division (SMBD) is a division of San Miguel Corporation , the largest food and beverage company in Southeast Asia. SMBD manufactures and distributes San Miguel Pale Pilsen, the undisputed leader in the Philippine market and the leading beer in Hong Kong.

San Miguel also produces a wide range of popular beverage products that are runaway market leaders in their respective product categories.


SMBD OVERSEAS

J. Boag & Son, San Miguel's Australian brewer, is a leader in the fast-growing premium beer segment with James Boag Premium lager, while Anker Bir is the second-largest selling beer brand in Indonesia. Blue Star, one of its brands, is declared Baoding 's Official Beer in 2001 as it is the best-selling beer in the city. Another brand, Dragon, outsells its closest rival in Shunde district's affordable section three to one.

In the Philippines, SMBD garnered a staggering 90% market share in the beer market, its closest rival is Asia Brewery , with local brand Beer na Beer and licensed brands Colt 45 and Lone Star . In Hong Kong, it garnered 24% share as it is more affordable than European rivals, and perhaps the number of Filipinos who enjoy San Miguel Pale Pilsen contributed to its success.

San Miguel is also produced in Nepal through a licensing agreement. San Miguel Beer Division also brews Miller Genuine Draft and Löwenbräu beers under license.

SMBD has facilities in China, Vietnam, Indonesia, Thailand and Australia.


TRIVIA

  • San Miguel Pale Pilsen is featured in the Anime feature '' Ghost In The Shell ''. The Movie has scenes wherein Bateau (one of the leading characters) drinks a can of San Miguel Beer, which was recreated onscreen faithfully to its real life appearance.


  • People in Hong Kong often assume San Miguel Pale Pilsen is brewed locally (although it does have a brewery factory there).


  • San Miguel in Spain has the same origins as San Miguel in the Philippines. However, since 1953 the brewery in Spain has been under separate ownership and no longer has any connections with San Miguel Corp. Philippines. The beer in Spain is brewed by San Miguel Fábricas de Cerveza y Malta S.A., part of the San Miguel-Mahou group.


  • San Miguel has a cult following in the United States, especially among Filipino "Balikbayans."


  • In the movie Shaolin Soccer , Fung is drinking a can of San Miguel Beer when he meets Steel Leg for the first time.


  • In the Philippines, Hong Kong, and Korea 'white label' San Miguel is available. However in other areas, only the 'gold label' is available. The difference? Gold label is a gold colored paper label. White label is painted on white lettering. SMC has started shipping the gold paper labeled bottles, at least in Manila and might be phasing out the painted bottles. You might want to hold onto some of those old painted bottles as they may soon become collectable.


  • San Miguel Beer Division held a 3-day drinking contest in Makati, Philippines. The winner of this 1994 drinking bout is no other than 20 year old Carlo Decena Bilbao, who still holds the record of 83 bottles of pale pilsen. Take note, this was all consumed without the use of his hands. He would simply pick up the bottle with his mouth and start pounding one after the other. The second placer for this event was no other than the German Gulper himself, Roland Hiitzer, who downed 15 pilsens.



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