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  Company Logo
  Company Type Aktiengesellschaft <br/> (, , ) <math>3x+5=12</math>
  Company Slogan The best-run businesses run SAP
  Foundation Weinheim ( 1972 )
  Location City Walldorf
  Location Country Germany
  Key People Henning Kagermann , CEO<br /> Hasso Plattner , Chairman of the Supervisory Board <br /> Leo Apotheker , Deputy CEO, President, Global Customer Solutions & Operations
  Industry Computer Software
  Products ERP , Customer Relationship Management , Supply Chain Management
  Revenue 94 billion EUR (2006)<br />(or 122 billion USD ) (as of the exchange rate of 130 at the end of 2006)
  Num Employees 39,300 (2006)


SAP AG (, , ) is the largest Europe an Software enterprise and the third largest in the world, with headquarters in Walldorf , Germany .


HISTORY

SAP was founded in 1972 as ''Systemanalyse und Programmentwicklung'' by five former was later changed to stand for ''Systeme, Anwendungen und Produkte in der Datenverarbeitung'' ("Systems, Applications and Products in Data Processing").

In 1976 "SAP GmbH " was founded and the following year it moved Headquarter s to Walldorf . ''SAP AG'' became the company's official name after the 2005 Annual General Meeting .


BUSINESS AND MARKETS

SAP is the world's largest business software company and the third-largest independent software provider in terms of revenues.3
It operates in three geographic regions – EMEA, which represents Europe, Middle East and Africa; the Americas, which represents both North America and Latin America; and Asia Pacific Japan (APJ), which represents Japan, Australia and parts of Asia.

SAP focuses on six industry sectors -- Process industries, Discrete industries, Consumer industries, Service industries, Financial services, and Public services,4 It offers more than 25 industry solution portfolios for large enterprises5 and more than 550 micro-vertical solutions for midsize companies and small businesses.6


PRODUCTS

SAP's products focus on , Application Server and Client ( SAPgui ). R/2 , which ran on a Mainframe architecture, was the first SAP version.

Other major product offerings include Advanced Planner And Optimizer (APO), Business Information Warehouse (BW), Customer Relationship Management ( CRM ), Supply Chain Management (SCM), Supplier Relationship Management (SRM), Human Resource Management Systems (HRMS), Product Lifecycle Management (PLM), Exchange Infrastructure (XI), Enterprise Portal (EP) and SAP Knowledge Warehouse (KW).

The APO name has been retired and rolled into SCM. The BW name (Business Warehousing) has now been rolled into the SAP NetWeaver BI (Business Intelligence) suite and functions as the reporting module.

The company also offers a new technology platform, named companies, SAP is now also actively targeting Small And Medium Sized Enterprises (SME) with its SAP Business One and SAP All-in-One .

SAP officials say there are over 100,600 SAP installations serving more than 41,200 companies in more than 25 industries in more than 120 countries.
  Name SAP AG
  Symbol SAP
  Sec Cik 1000184
  Hoovers 91277