() is a global (). PepsiCo is a
SIC 2080 (beverage) company.
Headquartered in
Purchase, New York , The Pepsi Cola Company began in
1898 , but it only became known as PepsiCo when it merged with
Frito Lay in
1965 . Until
1997 , it also owned
Kentucky Fried Chicken ,
Pizza Hut , and
Taco Bell , but these
Fast-food Restaurant s were spun off into
Tricon Global Restaurants , now
Yum! Brands, Inc. PepsiCo purchased
Tropicana in
1998 , and
Quaker Oats in
2001 .
Current members of the
Board Of Directors of PepsiCo are
Indra K Nooyi C.E.O. ,
Robert E. Allen ,
Dina Dublon ,
Victor Dzau ,
Ray Hunt ,
Alberto Ibargüen ,
Arthur Martinez ,
Steven Reinemund ,
Sharon Rockefeller ,
James Schiro ,
Franklin Thomas ,
Cynthia Trudell , and
River King .
On
October 1 ,
2006 , former Chief Financial Officer and President
Indra Krishnamurthy Nooyi replaced
Steve Reinemund as chief executive officer. Nooyi remains the corporation's president, and became
Chairman Of The Board in
May 2007 .
Mike White is the President of PepsiCo International Division. Some analysts predict after the appointment of Ms. Indra Nooyi, Mike White may choose to leave PepsiCo. The departure is expected by some to be after mid-
2007 , when White is eligible for a 7-figure
Payout .
PepsiCo owns five different billion-dollar brands. These are Pepsi, Tropicana, Frito-Lay, Quaker, and Gatorade. The company owns many other brands as well.
- Pepsi, including Pepsi-Cola , Caffeine-Free Pepsi , Diet Pepsi / Pepsi Light , Caffeine-Free Diet Pepsi , Caffeine-Free Pepsi Light , Wild Cherry Pepsi , Pepsi Lime , Pepsi Max , Pepsi Twist and Pepsi ONE .
- Other U.S. carbonated soft drinks, including Frawg , Mountain Dew , Mug Root Beer , Sierra Mist and Tropicana Twister Soda
- 7 Up (international distribution)
- Other U.S. beverages, including Aquafina (Flavor Splash, Alive, and Twist/Burst), Dole , Gatorade , Izze , Mountain Dew AMP , Propel Fitness Water , SoBe , Quaker Milk Chillers, Ben & Jerry's MilkShakes, and Tropicana
- Beverages marketed outside the U.S.: Alvalle , Concordia , Copella , Evervess , Fiesta , Frui'Vita , Fruko , Kas , Loóza , Manzanita Sol , Mirinda , Paso De Los Toros , Radical Fruit , San Carlos , Shani , Teem , Triple Kola , and Yedigun
- , Barcel , Bocabits , Cheese Tris , Cheetos , Chester's , Chizitos , Churrumais , Cracker Jack , Crujitos , Doritos , Fandangos , Fritos , Funyuns , Gamesa , Go Snacks , James' Grandma's Cookies , Hamka's , Lay's , Miss Vickie's , Munchies , Munchos , Nik Naks , Oberto Meat Snacks , Quavers , Rold Gold , Ruffles , Rustler's Meat Sticks , Sabritas , Sabritones , Santitas , Smartfood , The Smith's Snackfood Company , Sonric's , Stacy's Pita Chips , Sun Chips , Tor-tees , Tostitos , Walkers , and Wotsits
- , Cap'n Crunch , Coqueiro , Crisp'ums , Cruesli , FrescAvena , King Vitaman , Life , Oatso Simple , Quake , Quisp , Rice-A-Roni , and Spudz
PepsiCo also has formed partnerships with several brands it does not own, in order to distribute these or market them with its own brands.
- All Sport , a line of sports drinks. All-Sport was lightly carbonated; in contrast, rivals Gatorade and Coke-owned POWERade were non-carbonated. The 2001 purchase of Quaker Oats (in effect acquiring Gatorade) made All Sport expendable, and the brand was sold to another company.
- Crystal Pepsi , a clear version of Pepsi-Cola.
- only.
- , "with Guarana ," the first Energy Drink launched by a major soft drink company in the US, is now the subject of a "Save Josta" campaign.
- , it was a tea/juice alternative beverage, sweetened with Cane Sugar & containing Ginseng. Dragonfruit Potion, Magic Mombin, Mythical Mango, Rising Starfruit, Skyhigh Berry
-
- Mr. Green ( SoBe )
- Patio : line of flavored drinks (1960-late '70s)
- Pepsi Edge , a mid-calorie version of Pepsi-Cola.
- Pepsi Blue , a berry-flavored, blue version of Pepsi-Cola.
- , a coffee-flavored version of Pepsi-Cola.
- Slice , a line of fruit-flavored carbonated soft drinks.
- , a flavored milk-based drink.
- , 1998 , replaced by Sierra Mist .
PepsiCo owned a number of restaurant chains until it exited that business in 1997, selling some, and spinning off others into a new company Tricon Global Restaurants, now known as
Yum! Brands, Inc. . PepsiCo also previously owned several other brands that it later sold.
PepsiCo received a 100 percent rating on the
Corporate Equality Index released by the
Human Rights Campaign starting in
2004 , the third year of the report.
Corporate Equality Index 2006
During the summer of
1993 , PepsiCo managed to stave off a runaway hoax pertaining to alleged product tampering.
Syringes were claimed to have been found in cans of Diet Pepsi -- first in Seattle, then throughout the U.S. over the next few days. With the arrests of several of the fraudulent
Claimants , reports of found hypodermic needles ceased. PepsiCo's subsequent handling of the situation via carefully-worded press releases and
VNRs is frequently cited as a
Textbook Example of how exactly to handle falsely spread rumors about a company.
The Pepsi Product Tampering Scandal of 1993
PepsiCo gained entry to India in
2004
In 2003, the ,
2003 CSE said it had tested the same products in the US and found no such residues. However, this was the
European standard for water, not for other drinks. No law bans the presence of
Pesticide s in drinks in India.
The Coca-Cola Company and PepsiCo angrily denied allegations that their products manufactured in India contained toxin levels far above the norms permitted in the developed world. But an Indian parliamentary committee, in
2004 , backed up CSE's findings and a government-appointed committee, is now trying to develop the world's first pesticides standards for soft drinks. Coke and PepsiCo opposed the move, arguing that lab tests aren't reliable enough to detect minute traces of pesticides in complex drinks. On
December 7 ,
2004 ,
India's Supreme Court ruled that both PepsiCo and competitor The Coca-Cola Company must label all cans and bottles of the respective soft drinks with a consumer warning after tests showed unacceptable levels of residual pesticides.
Both companies continue to maintain that their products meet all international safety standards without yet implementing the Supreme Court ruling.
2005 PepsiCo has also been alleged to practice "water piracy" due to its role in exploitation of
Ground Water resources resulting in scarcity of drinking water for the natives of Puthussery
Panchayat in the
Palakkad district in
Kerala , India. Local residents have been pressuring the government to close down the PepsiCo unit in the village.
In
2006 , the CSE again found that soda drinks, including both Pepsi and Coca-Cola, had high levels of pesticides in their drinks.
Both PepsiCo and The Coca-Cola Company maintain that their drinks are safe for consumption and have published , sale and production of Pepsi-Cola, along with other soft drinks, has been banned.
Kerala bans Coke and Pepsi Five other Indian states have announced partial bans on the drinks in schools, colleges and hospitals.
Indian state bans Pepsi and Coke
From 1991 until 1997, PepsiCo was one of the most notable companies to do business in
Burma . PepsiCo's business partner, Thein Tun, was a noted business partner of the ruling Burmese military
Junta , which has been alleged to be responsible for some of the worst
Human Rights Violations in the world.
PepsiCo's involvement prompted one of the biggest Burma-related
Boycotts in history. The campaign was on a par with those against
Texaco and
Unocal , running around the same time, and currently against
Total Oil .
PepsiCo formally began their investment in Burma in November 1991 when they opened a bottling plant in the then-capital
Rangoon , despite the call by
Aung San Suu Kyi and the
National League For Democracy for companies to avoid doing business in Burma until it returned to
Democracy . The campaign against Pepsi was initiated by the
Asian -based Burma Rights Movement for Action. The campaign later gained growing strength in the West as Burmese human rights groups focused on campaigns against companies in Burma, including the oil giants
Texaco ,
Unocal ,
Amoco , and
Petro-Canada .
When Petro-Canada left Burma,
Canadian and U.S. based Burmese democracy groups sharpened their focus on PepsiCo. The campaign received a massive boost when, in 1996, the
Free Burma Coalition took the lead in forcing Pepsi out of
American Universities . This included the scrapping of a multi-million dollar deal at
Harvard .
The campaign also spread to Europe, where the
UK -based organization,
Third World First , adopted the boycott. In response, in 1996, PepsiCo attempted to step out of the spotlight by selling its share of its Burmese joint venture to its partner but retaining its Burmese
Franchise agreement.
Aung Sung Suu Kyi responded, "As far as we are concerned, Pepsi
has not divested from Burma" and both human rights and Environmental Groups continued the pressure on Pepsi. Eventually, with the Burmese regime holding violent anti-democracy rallies and pressure from around the world mounting, PepsiCo announced in January 1997 that it would cut all ties with Burma. However, to this day, PepsiCo has not admitted that it was morally wrong to invest in Burma as some other companies have upon leaving the country. [http://www.thirdworldtraveler.com/Boycotts/Hx_PepsiBurmaBoy.html Pepsi boycott history
The new
2007
The PepsiCo Wikiedit fiasco was just one among many other self-promoting corporation Wikiedits.
In mid-July 2005, there were rumors of a bid approach by PepsiCo for
Groupe Danone , although PepsiCo denied this intention.
1 However, in a display of
Economic Nationalism , the
French government vowed it would do everything it could to protect companies in "strategic industries
2" such as Danone from takeover.
