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Oracle Corporation




  Company Logo
  Company Type Public ( NASDAQ : ORCL )
  Company Slogan Information driven
  Foundation California , USA ( 1977 ) Oraclecom FAQ , oraFAQcom
  Location City Redwood Shores, California
  Location Country USA
  Key People Lawrence (Larry) J Ellison , CEO<br /> Jeffrey O Henley , Chairman<br /> Safra A Catz , President/CFO<br/> Charles Phillips , President
  Num Employees 74,674 (2007)
  Industry Software & Programming
  Products Oracle Database <br /> Oracle Rdb <br /> Oracle EBusiness Suite <br /> Oracle Application Server <br /> Oracle JDeveloper <br /> Oracle ADF <br /> Oracle Collaboration Suite <br /> Oracle Enterprise Manager <br /> Oracle Application Express <br /> Oracle Designer <br /> Oracle Developer Suite
  Revenue $17996 billion USD (2007)
  Operating Income $5974 billion USD (2007)
  Net Income $4274 billion USD (2007)


Oracle Corporation () is one of the major companies developing Database Management System s (DBMS), tools for Database development, middle-tier software, Enterprise Resource Planning software (ERP), Customer Relationship Management software (CRM) and Supply Chain Management (SCM) software. Oracle was founded in 1977 , and has offices in more than 145 countries around the world. As Of 2005 , it employed more than 50,000 people worldwide.

Lawrence J. Ellison (Larry Ellison) has served as Oracle's CEO throughout the company's history. Ellison served as the Chairman Of The Board until his replacement by Jeffrey O. Henley in 2004. Ellison retains his role as CEO. Forbes magazine once judged Ellison the richest man in the world.

Ellison was inspired by the paper written by Edgar F. Codd on relational Database Systems named ''A Relational Model of Data for Large Shared Data Banks''. He had heard about the IBM System R database from an article in the IBM Research Journal provided by co-founder Ed Oates, also based on Codd's theories, and wanted Oracle to be compatible with it, but IBM stopped this by keeping the error codes for their DBMS secret. He founded Oracle in 1977 under the name Software Development Laboratories. In 1979 SDL changed its name to '''Relational Software, Inc.''' (RSI). In 1983, RSI was renamed Oracle Systems to more closely align itself with its flagship product Oracle Database with Robert Miner as senior programmer.


HISTORY




Technology timeline



RDBMS release timeline



Oracle acquisitions

Made obvious with Peoplesoft in January 2005, Oracle has made acquisitions an important component of its growth strategy.

It was announced in September 2007 that Oracle would acquire Dublin -based Netsure Telecom Limited for its suite of network intelligence and analytics software, with the deal expected to close by month's end.


PRODUCTS AND SERVICES


Technology products


Oracle Databases

. Oracle Application Server 10g using Java EE comprises the server part of that version of the database, making it possible to deploy Web technology applications. The application server is the first Middle-tier software designed for Grid Computing . The strong interrelationship between Oracle 10g and Java has enabled the company to allow developers to set up Stored Procedure s written in the Java language, as well as those written in the traditional Oracle database programming language, PL/SQL .

Oracle Rdb is a relational database system running on OpenVMS platforms. Oracle acquired Rdb in 1994 from Digital Equipment Corporation . Oracle has since made many enhancements to this product and development continues today.

See Also: Oracle Database




Oracle Fusion Middleware

See Also: Oracle Fusion Middleware




Oracle Enterprise Manager

Oracle Enterprise Manager (OEM) used by Database Administrator s (DBAs) to manage the DBMS, and recently in version 10g, a web-based rewrite of OEM called "Oracle Enterprise Manager Database Control". Oracle Corporation has dubbed the super Enterprise Manager used to manage a grid of multiple DBMS and Application Servers as "Oracle Enterprise Manager Grid Control".

See Also: Oracle Enterprise Manager




Oracle Secure Enterprise Search


Oracle Collaboration Suite contains messaging, groupware and collaboration applications.

Oracle Corporation's tools for developing applications include Oracle Designer , Oracle Developer - that consists of Oracle Forms , Oracle Discoverer and Oracle Reports , Oracle JDeveloper , and several more. Many external and third-party tools make the Oracle Database Administrator 's tasks easier.


Application products


Besides databases, Oracle also sells a suite of business applications. The Oracle EBusiness Suite includes software to perform financial ( Oracle Financials ), manufacturing, Enterprise Resource Planning and HR ( Human Resource Management Systems ) related functions ( Oracle HR ). User access to these facilities is provided through a browser interface over the internet or corporate intranet.

Consequent to a number of high-value acquisitions beginning in 2003, especially in the Applications domain, Oracle currently maintains a number of product lines:










Development of applications commonly takes place in Java (using Oracle JDeveloper ) or through PL/SQL (using, for example, Oracle Forms and Oracle Reports ). Oracle Corporation has started a drive toward 'wizard'-driven environments with a view to enabling non-programmers to produce simple data-driven applications.


Services




COMPETITION

In 1990, Oracle laid off 10% (about 400 people) of its work force because of a mismatch between cash and revenues. This crisis, which almost resulted in Oracle's bankruptcy, came about because of Oracle's "up-front" marketing strategy, in which sales people urged potential customers to buy the largest possible amount of software all at once. The sales people then booked the value of future license sales in the current quarter, thereby increasing their bonuses. This became a problem when the future sales subsequently failed to materialize. Oracle eventually had to restate its earnings twice, and also to settle out of court Class Action lawsuits arising from its having overstated its earnings. Ellison would later say that Oracle had made "an incredible business mistake."

Although IBM dominated the mainframe relational database market with its DB2 and SQL/DS database products, it delayed entering the market for a relational database on UNIX and Windows operating systems. This left the door open for Sybase, Oracle, and Informix (and eventually Microsoft) to dominate mid-range and microcomputers.

Around this time, Oracle fell behind technically to Sybase . In 1990-1993, Sybase was the fastest growing database company and the database industry's darling vendor, but soon fell victim to its merger mania and technical issues with System X. Sybase's 1993 merger with PowerSoft resulted in its losing its focus on its core database technology. In 1993, Sybase sold the rights to its database software running under the Windows operating system to Microsoft Corporation , which now markets it under the name "SQL Server."

In 1994, after Steve Jobs came back to the company. Ellison resigned in 2002, saying that he did not have the time to attend necessary formal board meetings.

Once Informix and Sybase were defeated, Oracle enjoyed years of industry dominance until the rise of Microsoft's SQL Server in the late 90s and IBM's acquisition of Informix Software in 2000 to complement their DB2 database. Today Oracle's main competition for new database licenses on UNIX, Linux, and Windows operating systems is with IBM's DB2 and with Microsoft SQL Server (which only runs on Windows). IBM's DB2 still dominates the mainframe database market.

In 2004, Oracle's sales grew at a rate of 14.5% to $6.2 billion, giving it 41.3% and the top share of the relational-database market (InformationWeek - March, 2005), with market share estimated at up to 44.6% in 2005 by some sources Oracle's main competitors in the database arena are databases such as PostgreSQL and MySQL also having a significant share of the market. EnterpriseDB , based on PostgreSQL, has recently made inroads[http://www.computerworld.com/action/article.do?command=viewArticleBasic&taxonomyName=networking&articleId=9005227&taxonomyId=16 by proclaiming that their product delivers Oracle compatibility features at a much lower price point.

In the applications arena, their main competitor is SAP . On March 22, 2007 Oracle sued SAP, accusing them of fraud and unfair competition.1


Oracle and SAP: Growing rivalry

Oracle Corporation and the German SAP AG have had a decade-long history of cooperation. This cooperation began in 1988 , with the integration of SAP's R/3 enterprise application suite with Oracle's relational database products. Their products were considered to be complementary to one another, rather than substitutes. Despite the current SAP partnership with Microsoft, and the increasing integration of SAP applications with Microsoft products (such as SQL Server , a competitor to Oracle Database), Oracle and SAP continue their cooperation, and according to Oracle, the majority of SAP's customers use Oracle databases. Oracle/SAP : Relationship . Oracle, on its relationship with SAP.

In recent years, however, competition between Oracle and SAP has increased, and as a result, the rivalry between the two companies has grown, even developing into a feud between the co-founders of the two companies, where one party would frequently voice strong negative comments about the other company.

In 2004 Oracle began to increase its interest in the business of enterprise applications (in 1989, Oracle had already released Oracle Financials). A series of acquisitions began, the most notable being the acquisition of PeopleSoft and Siebel (and most currently, Hyperion ).

SAP recognized that Oracle was becoming a competitor in a market where SAP had the leadership, and saw an opportunity to lure in customers from those companies that had been acquired by Oracle. It would offer those customers special discounts on the licenses for its enterprise applications ( Safe Passage Program ). Oracle would resort to a similar strategy, by advising SAP customers to get "OFF SAP" (a play on the words of the Acronym for its middleware platform "Oracle Fusion for SAP"), Oracle press release . and by also providing special discounts on licenses and services to SAP customers who chose Oracle.

Currently, Oracle and SAP are also competing in the third-party enterprise software maintenance and support market (the latter through its recently acquired subsidiary TomorrowNow). On March 22 , Oracle filed a suit against SAP. The complaint alleged that TomorrowNow, which provides discount support for legacy Oracle product lines, used the accounts of former Oracle customers to systematically download patches and support documents from Oracle's website and appropriating them for SAP's use. [http://www.oracle.com/sapsuit Some ERP market analysts suggested the suit could be part of a strategy by Oracle to decrease competition by SAP in the third-party enterprise software maintenance and support market.[http://www.cio.in/news/viewArticle/ARTICLEID=3017][http://blogs.zdnet.com/Greenbaum/?p=105]

On July 3 , SAP admitted that TomorrowNow employees had made "inappropriate downloads" from the Oracle support web site. However, it claims that SAP personnel and SAP customers had no access to Oracle intellectual property via TomorrowNow. SAP's CEO Henning Kagermann stated that "Even a single inappropriate download is unacceptable from my perspective. We regret very much that this occurred." Additionally, SAP announced that it has "instituted changes" in TomorrowNow's operational oversight. SAP Responds to Oracle Complaint


CONTROVERSIES


"Can't break it, can't break in"

Oracle markets many of its products using the slogan "Can't break it, can't break in", or "Unbreakable". This signifies the increasing demands on information safety. Oracle Corporation also stresses the reliability of networked databases and network access to databases as major selling points.

However, two weeks after its introduction in 2002, . But Oracle chief security officer Mary Ann Davidson says the criticism is unfair. Rather than representing a literal claim that Oracle's products are impregnable, the campaign refers to fourteen independent security evaluationsOracle list of major Security certifications ''http://www.oracle.com/technology/deploy/security/seceval/pdf/seceval_matrix.pdf'' that Oracle's database server passed.


Relationship with John Ashcroft

Former Attorney General John Ashcroft sued Oracle in 2004 to prevent a contract acquisition. Then, in 2005, Oracle hired Ashcroft's recently created lobbying firm, The Ashcroft Group, LLC. Oracle, with Ashcroft's lobbying, then went on to acquire the contract, a multi-billion dollar intelligence application.Chicago Tribune: '' Ashcroft breaks with tradition by lobbying, has earned $269,000 ''


HEADQUARTERS


Oracle Corporation has its world headquarters on the San Francisco Peninsula in the Redwood Shores area of Redwood City , adjacent to Belmont , near San Carlos Airport ( IATA Airport Code : SQL).

Oracle HQ stands on the former site of Marine World Africa USA , which moved from Redwood Shores to Vallejo in 1986. Oracle Corporation originally leased two buildings from the site, moving its finance and administration departments from the corporation's former headquarters in Davis Drive, Belmont, California . Eventually, Oracle purchased the complex and constructed a further four main buildings.

The Oracle Parkway buildings were prominently featured as the futuristic headquarters of fictional company "NorthAm Robotics" in the Robin Williams film '' Bicentennial Man '' (1999).IMDb: '' Trivia for Bicentennial Man ''


THE ORACLE ARENA

On October 20 , 2006 the Golden State Warriors and the Oracle Corporation announced a 10 year agreement in which the Oakland Arena would be known as the Oracle Arena .


TRIVIA




SEE ALSO



NOTES



EXTERNAL LINKS