''This article is about the holding company and the group of companies it owns. For the game developer, see
Namco Bandai Games .''
is the
Japan ese holding company for Namco Bandai Group, formed from the merger of
Namco and
Bandai and having interests in
Toys ,
Video and
Arcade Games and amusement facilities. The new entity was founded on
September 29 2005 . Bandai officially purchased Namco but both parties have equal power in group decision. All group companies' cultures are announced to be respected while
Synergy is encouraged. Under the holding company Namco Bandai Group companies are managed by five
Strategic Business Unit s (SBUs) and the Affiliated Business Group.
Bandai is currently the world's third largest producer of toys. Bandai owned
Sunrise , a Japanese animation company, which became NBHD's 100% subsidiary.
NBHD also has fully acquired developers
Banpresto and
Namco Tales Studio since the merger. Formerly, both were partially owned by Bandai and Namco respectively.
In ).
Namco Bandai Group companies are managed in five SBUs and the Affiliated Business Group. For the complete list of the group companies, see
Group Companies .
- Toys & Hobby SBU (Bandai etc.)
- Amusement Facitlity SBU (Namco etc.)
- Game Contens SBU (Namco Bandai Games etc.)
- Networks SBU (Bandai Networks and VIBE)
- Visual and Music Content SBU ( Bandai Visual , Sunrise, Namco Tales Studio etc.)
- Affiliated Business Group (Bandai Logipal etc.)
Although operating activities are coordinated by SBUs, North American companies are managed through the regional holding company, Namco Bandai Holdings (USA) Inc.
