| Morris Fuller Benton |
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Information AboutMorris Fuller Benton |
| CATEGORIES ABOUT MORRIS FULLER BENTON | |
| 1872 births | |
| benton, morris fuller | |
| 1948 deaths | |
| type designers | |
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Morris Fuller Benton (November 30, 1872 –June 30, 1948) was an influential American Typeface Designer who headed the design department of the American Type Founders (ATF), for which was the chief type designer from 1900 to 1937 . Benton designed more than fifty Typefaces , ranging from revivals of historical models like ATF Bodoni, to adding new weights to existing faces such as Goudy Old Style and Cheltenham , and to designing original designs such as Hobo, Bank Gothic , and Broadway. Benton's large family of related neogrotesques, which he termed "gothics", includes Alternate Gothic, Franklin Gothic, and News Gothic , all of which were more similar to, and anticipated, contemporary realist Sans-serif typefaces like Helvetica than the early grotesque types of his contemporaries. TYPEFACES Morris Fuller Benton's typeface include:
In addition to his strong aesthetic design sense, Morris was a master of the technology of his day. His father, Linn Boyd Benton , invented the pantographic engraving machine, which was capable not only of scaling a single font design pattern to a variety of sizes, but could also condense, extend, and slant the design (mathematically, these are cases of Affine Transformation , which is the fundamental geometric operation of most systems of digital typography today, including PostScript ). Morris worked on many of these machines with his father at ATF, during which these machines were refined to an impressive level of precision. As an advertising device, in 1922 ATF manufactured a piece of type eight points tall containing the entire Lord's Prayer in 13 lines of text, using a cutting tool roughly equivalent to a 2000 dpi printer. REFERENCES
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