Moe's Southwest Grill Article Index for
Moe's
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Information About

Moe's Southwest Grill





| Information

  Company Name Moe's Southwest Grill
  Company Logo
  Company Type Private (franchise)
  Company Slogan Welcome to Moe's!
  Foundation 2000
  Location Atlanta, GA, USA
  Key People
  Num Employees
  Parent FOCUS Brands FOCUS Brands Corporate
  Industry Dining
  Products Tex-Mex Cuisine
  Revenue
  Homepage http://wwwmoescom/


Moe's Southwest Grill is an American chain of " Fast Casual " Fresh Mex restaurants originally franchised by Raving Brands in the style of Tex-Mex or Fresh Mex . The restaurant is characterized by warm colors, music from the 1950s to the 1980s, freshly prepared food, and menu items named for celebrities or pop-culture references. Patrons are greeted by employees shouting "Welcome to Moe's!" when they enter. Moe's started with 2 locations in 2001 . Currently, there are over 350 locations in operation in 35 states with 800 more franchise deals signed and awaiting construction. The implied character named "Moe" is entirely fictitious and is actually an acronym for "Musicians, Outlaws, and Entertainers."

On April 11 , 2007 , Raving Brands sold Moe's to FOCUS Brands , franchisor of Carvel , Cinnabon , Seattle's Best Coffee , and Schlotzsky's . {Link without Title}

MENU

Note: Some menu items have been changed due to copyright laws.
The new menu names are in bold.

Burritos



Quesadillas



Tacos

  • Funk Meister/Full Monty - From The Movie of the same name

  • Overachiever/Other Lewinsky - Referring to Elizabeth Gracen

  • Unanimous Decision/Ugly Naked Guy - From '' Friends ''



Fajitas



Nachos



Salads

  • Personal Trainer/Pinky Tuscadero - From '' Happy Days ''

  • Close Talker - From '' Seinfeld ''



Kid's meals

  • Moo Moo Mr. Cow (burrito) - From Annapolis

  • Power Wagon/Puff the Magic Dragon (taco) - From The Song Or Movie of the same name

  • Mini Masterpiece/Mini-Me - (quesadilla) From ''''


Each kid's meal comes with a cookie and drink (fountain drink, non-alcoholic margarita, or milk).


OTHER MEAL CHOICES

To order, patrons of Moe's start at one end of a long counter, and tell the person preparing their meal what they want on it as they go along.

Choices:



Tortilla Chips

All items except for fajitas and salads are served with natural colored tortilla chips (replacing the prior tri-color chips due to health concerns from the use of artificial red and blue dyes). Free refills are offered on chips.


Queso Dip

Another popular side item is the Queso dip. It consists of melted white American cheese, heavy cream, and jalapeño peppers. Like most other side items it can be ordered in three sizes: side (2 ounce), cup (6 ounce), and bowl (12 ounce). Each order of queso comes with tortilla chips for dipping.


Salsa and Sauces

Salsa and Sauces are available at a self-serve area. They include:

  • Moe's Rock and Roll (medium sauce)

  • Moe's Hard Rock (hot sauce)

  • Who Is Kaiser? Salsa (a standard, mild salsa) - From '' The Usual Suspects ''

  • Tomatilla Sauce (mild)

  • El Guapo's IN-Famous Salsa (a thinner, Chipotle salsa) - From '' ¡Three Amigos! ''



Other Side Items

Meat, sauteed vegetables, beans, and rice can be ordered in cup and bowl sizes as side items. Guacamole, sour cream, and pico de gallo can be ordered in side, cup, or bowl sizes.


BEVERAGES



Non-Alcoholic Beverages

  • Coke products

  • Iced tea

  • Bottled water



Alcoholic Beverages

  • Various beers, both domestic and imported

  • Margaritas, by the glass or pitcher

  • ---Blabbermouth Soup (lime flavored)

  • ---Village Idiot (strawberry flavored)



ATMOSPHERE


The music

According to the official website Moe's Official Web Site , "Moe wanted to pay tribute to his heroes who have passed on and would never have a chance to taste his food." Because of that, most of the music played at his restaurant either is that of a group with a deceased member, or a solo artist who passed on (e.g., The Beatles , Elvis , Marvin Gaye , Jackie Wilson , Queen , Grateful Dead ). Most of the rest of a typical Moe's ambient music playlist is made up of Rock , Soul , and Disco hits from the 1960s to the 1980s (eg. "Take Your Time (Do It Right)" by The SOS Band , "Don't Leave Me This Way" by Thelma Houston ).


The Walls

Up until sometime in 2005 , all of the wall hangings were paintings of dead rock stars depicting many of the same artists that patrons can hear playing over the music system. Several of the artists' estates objected to the display of these paintings without proper permission. The paintings were all replaced with ones of various menu items such as Nachos , Burritos , and Quesadillas accompanied by sarcastic sayings across the border like "If you don't have fun saying guacamole, then you're probably pronouncing it wrong." and "Eat hard tacos while you still have teeth."


THEIR WEBSITE


"mini moes"

Their website has many options including to a website link named something like "mini moes" which is a kid's type account where you sign up and get free kid meals on your birthday (you can also sign up for a free "birthday burrito" as an adult by signing up on a link from the main page.) and also has many games, a coloring sheet link, and other options.


Stuff

The site also has a link for purchasing "stuff" which has an assortment of T-shirts, Hats, beanies, and other things all with sayings with their logo on it like "I (HEART) Moes".


EXTERNAL LINKS