('''MSLO''', ) is publishing and content provider founded by
Martha Stewart . The Company's business activities center around the domestic arts. In
2005 MSLO reported
Revenue s of
US$ 209.5 million compared to
US$ 187.4 million in
2004 .
MSLO's business holdings include a variety of print publications, television and radio programming, and
E-commerce websites.
Four newspaper columns — ''ask Martha'', ''Living'', ''Weddings'' and ''Everyday Food'' — are distributed to newspapers throughout the United States via the
New York Times Syndicate. Current books are published through
Random House 's Clarkson Potter division, with distribution through
Time Warner 's Oxmoor House unit (direct-mail) and Random House (
Retail ); earlier titles were offered through subsidiaries of Time Warner prior to Stewart's
Spin-off of her business ventures from its corporate umbrella. Publishing activities are a major source of income for the company, and accounted for roughly 60% of total revenue in 2005.
Although MSLO retained no technical ownership stake in '', hosted by its founder, Martha Stewart; the company, its magazines, and various business ventures were prominately featured in each episode.
Mark Burnett , who produced the series, is also co-producer of the company's new daily show ''Martha''.
MSLO began marketing instructional
DVD s in late 2005 through a partnership with
Warner Bros. , with the first five offerings oriented toward cooking and holiday and special event planning.
MSLO operates a satellite radio channel, Martha Stewart Living Radio, on Channel 112 of the
Sirius Satellite Radio network. Among programs on the channel there is a weekday-evening talk show co-hosted by Martha Stewart's daughter
Alexis Stewart ,
Whatever With Alexis And Jennifer .
The company's Internet and Direct Commerce division currently includes its website
marthastewart.com and a direct to consumer in 2006.
Historically, the company also produced a print and online catalog, Martha by Mail, which was launched in 1997 and later rebranded as Martha Stewart: The Catalog for Living. Following Stewart's public fallout and the
Dot-com Bubble Burst in 2002, the company decided to discontinue both the online and print editions in 2003. The final print catalog was mailed in January 2004, and the online store closed in June of that year. A variety of floral gifts, previously featured in the catalog, can now be found at
marthastewartflowers.com .
MSLO additionally offers various home goods through its mass-market Martha Stewart Everyday brand in
Kmart stores throughout the United States, and at
Sears Canada in Canada. Furniture and paint are part of the company's specialty-retail oriented Martha Stewart Signature brand through a partnership with Bernhardt Furniture Company and previously with
Sherwin-Williams . In October 2006, the company announced a new agreement with
Lowe's to develop an exclusive interior paints line, which replaced its previous contract with Sherwin-Williams. The new line of paints, ''Martha Stewart Colors'', launched in April 2007.
In April 2006 the company also announced its plans to develop a new, upmarket merchandise line for
Federated Department Stores scheduled for roll-out in 2007 at
Macy's stores in the United States. The company has also announced its intention to design a new paper-based crafts product line, Martha Stewart Crafts, with EK Success, initially planned for release in time for the Holiday 2006 season, which was later pushed back to early 2007.
