Information AboutMarmite |
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| british cuisine | |
| brand name condiments | |
| yeast extract spreads | |
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Marmite is a British and New Zealand Savoury Spread made from Yeast Extract , a By-product of Beer Brewing . Both the British and New Zealand versions are sticky, dark brown pastes with a distinctive, powerful taste that polarises consumer opinion but the recipes are different. This distinctive taste is reflected in the British company's marketing slogan: "Love it or hate it". It is similar to the Australia n Vegemite and Swiss Cenovis , and is suitable for Vegetarians and Vegans , while Bovril is not. This distinctive product was originally British, but a version with a noticeably different taste has been manufactured in New Zealand since 1919, and this is the dominant version in New Zealand, Australia and the Pacific Islands. The image on the front of the British jar shows a pots, but has long been sold in glass jars that approximate the shape of such pots. Marmite.com "Origins of the Design" (company website) A thinner version in squeezable plastic jars was introduced in March 2006. BRITISH MARMITE HISTORY The Marmite Food Extract Company was formed in , with lesser quantities of Sodium Chloride (common Salt ), Vegetable extract, Niacin , Thiamine , spice extracts, Riboflavin , Folic Acid , and celery extracts, although the precise composition is a Trade Secret . By 1912, the discovery of Vitamin s was a boost for Marmite, as the spread is a rich source of the vitamin B complex; Vitamin B12 is not naturally found in yeast extract, but is added to Marmite during manufacture. In 1990, Marmite Limited—which had become a subsidiary of Bovril Limited—was bought by CPC (United Kingdom) Limited , which changed its name to Best Foods Inc in 1998. Best Foods Inc subsequently merged with Unilever in 2000, and Marmite is now a Trademark owned by Unilever . Marmite's publicity campaigns initially emphasised the spread's healthy nature, extolling it as "''The growing up spread you never grow out of''." During the 1980s , the spread was advertised with the slogan "''My mate, Marmite''," delivered in television commercials by an army platoon (the spread had been a standard vitamin supplement for British-based German POWs during the Second World War). By the 1990s , another strand entered the company's marketing efforts; Marmite's distinctive and powerful taste had earned it as many detractors as it had fans, and it was commonly notorious for producing a binary and exclusive "love/hate" reaction amongst consumers. Modern advertisements play on this, and Marmite runs two websites, I Love Marmite and I Hate Marmite , where people may share their experiences of Marmite. A 2004 UK TV advert, which parodied the 1958 Steve McQueen film '' The Blob '', substituting Marmite for the original alien space menace and including frightening scenes of fleeing people, was dropped after being screened on children's television: a few concerned parents reported that their children were scared by the ads and had nightmares after viewing them. BBC News "Marmite ads 'terrified' children" Marmite is less common outside of the United Kingdom (see '' Availability Worldwide ''). It is frequently cited as the most-missed foodstuff by British expatriates. Paul Ridout , a British backpacker kidnapped by Kashmir i separatists in 1994, was quoted as saying "It was pretty good. It's just one of those things—you get out of the country and it's all you can think about." Guardian.co.uk "It must be spread thinly. T-h-i-n-l-y...."
In 2006, a new "squeeze" jar of Marmite was released. It was released to make the Marmite easier to get out. The "squeezy" jar is made of plastic, and when first launched the "Marmite" logo was replaced by the words "Squeeze me". NEW ZEALAND MARMITE During World War I , Marmite supplies to New Zealand were cut off as the product was diverted to troops. In 1919, the Sanitarium Health Food Company obtained sole rights to the product in New Zealand and Australia , and began manufacturing Marmite under license in Christchurch . In the 1930s, Sanitarium began experimenting with the ingredients, which are now present in different quantities to the British version. Labels on the products show that the New Zealand version also has high levels of potassium, which the British version does not. This New Zealand product is now considered to have a stronger, somewhat sweeter flavour than the British spread. It is widely distributed through Australia, New Zealand and the Pacific Islands. Since 1923, New Zealand Marmite has been locked in a battle with Vegemite , an American-owned Australian spread with a similar appearance but markedly different flavour. SERVING SUGGESTIONS Marmite is traditionally eaten as a Savoury spread on bread, Toast , and savoury Biscuit s. Owing to its concentrated taste it is usually spread thinly with butter or margarine. In 2003, the Absolute Press published Paul Hartley 's ''The Marmite Cookbook'', containing recipes and suggestions on how to blend Marmite with other foodstuffs. Absolute Press "The Marmite Cookbook" Marmite also works well with cheese (such as in a cheese sandwich) and has been used as an additional flavouring in Mini Cheddars , a savoury cheese-flavoured biscuit snack. Similarly, it has been used by Walkers Crisps for a special-edition flavour and has introduced, with local Dorset bakery Fudges, Marmite Biscuits in the UK. Sandwiches using this prime ingredient often consist of spreading one slice of toasted bread with margarine and Marmite, another slice of toasted bread with margarine and peanut butter, then putting the two together for a fine Vegan sandwich; another popular combination being the use of Digestive Biscuits instead of bread. Nigella Lawson 's recipe for Marmite sandwiches: Whisk soft unsalted butter with some Marmite and then spread the peanut-butter coloured mix on to sliced white bread. 100g butter is enough to sandwich the slices of one loaf, the quantity of Marmite depends on whether you want a mild-tasting, buff-coloured cream or a salty-strong, sunbed-tan glaze. In New Zealand, Marmite is sometimes spread thinly on bread with potato crisps added to make a "Marmite and Chip Sandwich". In Sri Lanka it is dissolved in boiling water and some Lime juice and a fried, sliced onion is added, allegedly an excellent pick-me-up drink for recovering from a hangover. Marmite (and Bovril ) can also be dissolved in boiling water to make another hot drink. In Singapore and Malaysia, Chinese restaurants use Marmite as a marinade for stir-fried pork spare ribs. Upon frying, the heat caramelises the Marmite-based marinade into a sweet-savoury glaze. Marmite has also been added to porridge to add flavour to it. BRITISH PRODUCT RANGE
AVAILABILITY WORLDWIDE ]] Marmite is widespread and available in most food stores in the UK , Ireland , Australia , New Zealand , Canada , India , Sri Lanka and South Africa , and generally most parts of the Commonwealth Of Nations . Countries where (Unilever UK Export) Marmite export has some availability, such as some supermarkets, local shops and health food stores are: | |||||
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