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The service offers Ringtone s, music news, alerts, Text Messaging chat and SMS -based games.

In some European countries, a similar service is available under the brand name MTV Load .


SERVICE FEATURES

  • MTV offers a variety of services to their subscribers. Navigation links in each subsection refer to how a user would navigate to the service from the phone's web browser menu. Currently the following services are available:



Alerts

  • MTV -> Alerts -> Browse Alerts http://www.virginmobileusa.com/xtras/mtv/alerts.do


This service provides news on MTV shows such as Total Request Live and Real World

  • Cards

    • Multi-media Message cards a subscriber can send to other subscribers. $0.50 to send, $0.25 to receive.http://www.virginmobileusa.com/xl/mtv/starCard.do



Essentials Alert

  • MTV -> Interact -> Alerts -> Browse Alerts http://www.virginmobileusa.com/xtras/mtv/essentials.do



Fanagram

  • MTV -> Games -> Fanagram http://www.virginmobileusa.com/xtras/mtv/fanagram.do


  • MTV sends the subscriber a text message with a scrambled artist's name. If the return message contains the correct unscrambled name, they gain points. Subscribers with the most points each game are listed at mtv.com



Foto2MTV

Send a photo to MTV and potentially have it displayed on the MTV gallery ($0.35US to send, $0.25 receiving)http://www.virginmobileusa.com/xl/mtv/foto2Mtv.do


MTV News

  • MTV -> News http://www.virginmobileusa.com/xtras/mtv/news.do


Provides subscribers up to 3 music news headlines per weekday (Monday through Friday) via SMS . Cost at the time of writing is $0.75US per week.

  • MTV Ringtones

    • Music ringtones from MTV.http://www.mtv.com/starmtv/ringtones/


  • MTV Wallpapers

    • Phone Wallpapers based on MTV shows and videos.



On-air Shows

  • MTV -> On-air show http://www.virginmobileusa.com/xtras/mtv/onAirShows.do


Lists each piece of content available for a particular MTV show.


Rock Paper Shizzle

  • MTV -> Games -> Rock Paper Shizzle http://www.virginmobileusa.com/xtras/mtv/rockPaperShizzle.do


A text variant of Rock, Paper, Scissors . Each round is a separate text message.


THangman

  • MTV -> Games -> THangman http://www.virginmobileusa.com/xtras/mtv/thangman.do


Text-message Hangman , selecting each letter with a different text message.


The Leak

  • MTV -> Alerts -> Browse Alerts -> The Leak http://www.virginmobileusa.com/xtras/mtv/theLeak.do


  • MTV users using this feature will receive text message alerts when new tracks by their preferred artists are available, and may be able to listen to them on their mobile phone.



Txt2Member

  • MTV -> Txt2MTV -> Txt2Member http://www.virginmobileusa.com/xtras/mtv/txt2Member.do


  • MTV subscribers. This is the same price as a regular text message.



Video Clash

  • MTV -> Voting -> Video Clash http://www.virginmobileusa.com/xtras/mtv/videoClash.do


Allows subscribers to vote on which MTV video they would like to see next while the current video is playing. Each vote is a text message and therefore $0.10US


Video Voting

  • MTV -> Voting -> TRL http://www.virginmobileusa.com/xtras/mtv/videoVoting.do


Allows a subscriber to vote for Total Request Live videos from their mobile phone. Votes are $0.10US each.


Viewer's Pick Video

  • MTV -> Voting -> Viewer's Pick Video http://www.virginmobileusa.com/xtras/mtv/viewersPickVideo.do


Viewer's Pick Video lets subscribers vote for which videos are added to the MTV and MTV2 rotations. Votes are $0.10US each.


What's New

  • MTV -> Alerts -> Browse Alerts http://www.virginmobileusa.com/xtras/mtv/whatsNew.do


  • MTV features are available.



Yearbook Trivia

  • MTV -> Games -> Yearbook Trivia http://www.virginmobileusa.com/xtras/mtv/yearbookTrivia.do


Yearbook Trivia is a browser-based game which gives the player events in MTV and music history, and the player has to determine in which year the event occurred. At the end of the game, top players are ranked and displayed on the mtv.com website.


SEE ALSO



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REFERENCES