Information AboutLucozade |
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Lucozade is an umbrella name for a series of Energy and Sports drinks. The original Lucozade, now called Lucozade Energy, is an Energy Drink containing Glucose syrup and is produced by GlaxoSmithKline Plc in Gloucestershire . It was first manufactured in 1927 by a Newcastle chemist, who experimented for several years to provide a source of energy for those who are sick. It became available throughout the UK for use in hospitals under the name Glucozade. This was changed to the recognizable Lucozade in 1929. The company then became part of the (now in Gunnersbury Park Museum). People in Brentford were apparently deeply upset when the sign was removed. Lucozade (with Ribena ) is now made at the Royal Forest Factory at Coleford in the Forest Of Dean . The product was sold in a glass bottle with a Cellophane wrap until 1983, when the advertising agency Ogilvy & Mather set about rebranding Lucozade as an energy drink. The slogan "Lucozade aids recovery" was replaced by "Lucozade replaces lost energy", and the ad campaign featured the world and olympic champion Decathlete Daley Thompson with a soundtrack of the Iron Maiden song Phantom Of The Opera . The original packaging was changed to Polyethylene Terephthalate (PET) bottling. The effect of the rebranding was dramatic: between 1984 and 1989, the value of UK sales of the drink tripled to almost $150 million. LUCOZADE ENERGY Today, Lucozade Energy's core customers are under-35 males, usually working in manual labour jobs, who use the drink to stave off fatigue during the working day. Lucozade Energy claims to help drinkers 'Get Their Edge Back', by providing 'Brain and Body Energy'. Lucozade Energy is available in Original, Orange, Lemon, Tropical, Apple and Wild Berry flavours. {Link without Title} LUCOZADE SPORT Lucozade Sport is a Sports Drink containing Glucose , first produced in 1990 . Since then, they have produced a number of other related products including ''Sport Carbo Gel'', Energy Bars, and ''Hydro Active''. Lucozade Sport originally came in Orange and Mixed Citrus Flavours. In 2007, Lucozade Sport launched two new flavours, Tropical and Raspberry {Link without Title} Lucozade Sport can be purchased on-line at the Lucozade Sports Science academy shop {Link without Title} . The powder is made on ''Stoke Poges Lane'' in Slough Berkshire at the same factory that makes Horlicks . LUCOZADE SPORT FOOTBALL Lucozade Sport is the official drink of the FA and the FA Premier League. Lucozade Sport Football also has partnerships with three of the top Premier League clubs, Manchester United FC, Arsenal FC and Liverpool FC. Lucozade Sport has been the official drink of the FA Premier League since its inception in 1992. Lucozade Sport became the official drink of the FA in 2007. On the Lucozade Football website in the Football Giveaways section [http://www.lucozade.com/football/footballgiveaways.aspx , there are regular competitions to win FA Premier league tickets, as well as signed merchandise. LUCOZADE SPORT SPONSORSHIPS Lucozade Sport is a major sponsor of events, teams and athletes in the UK and Ireland including the Amateur Rowing Association ( ARA ), FA Premier League , England Rugby Football Union , The Irish Football Team , The London Marathon , Michael Owen , Steven Gerrard , Damien Duff , and Jonny Wilkinson . LUCOZADE SPORT WITH CAFFEINE BOOST In 2007, Lucozade Sport launched a new sub-brand, Lucozade Sport with Caffeine Boost. {Link without Title} Lucozade Sport with Caffeine Boost contains 16mg of Caffeine per 100ml. The average caffeine intake of a UK citizen is 200mg per day. Caffeine is not a prohibited substance in sport, and is used by a variety of sportsmen and women. LUCOZADE HYDRO ACTIVE Lucozade Hydro Active is a hypotonic exercise drink. Lucozade stress that the drink replaces essential fluids lost in exercise and that as little as 2% dehydration can seriously effect performance. The product is available in Citrus Fruits flavour, Summer Fruits flavour and a powdered mix [http://www.lucozade.com/hydroactive/Products.aspx . LUCOZADE SPORTS SCIENCE ACADEMY The Lucozade Sports Science Academy Lucozade Sport Science Academy is Lucozade's research arm, that has been carrying out Sports Nutrition research for over 30 years. The LSSA works in partnership with leading universities, coaches, nutritionists and sports professionals. The Director is John Brewer. HYPOGLYCAEMIA Lucozade is a quick-acting Carbohydrate that can be used to treat Hypoglycaemia . To substantiate the new claims on bottles of Lucozade that it is 'brain and body' energy there are now significant levels of caffeine present in the ''Lucozade Solstis'' variety, making it unsuitable to persons sensitive to this ingredient. ''Lucozade Solstis'' is an analogue to Red Bull with Taurine added. TRIVIA
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