| Lever Brothers |
Article Index for Lever |
Website Links For Lever |
Information AboutLever Brothers |
| CATEGORIES ABOUT LEVER BROTHERS | |
| defunct companies of the united kingdom | |
| unilever | |
|
In 1885 they bought a small Soap works in Warrington . Using Glycerin and vegetable oils such as Palm Oil , rather than Tallow , to manufacture soap, they produced a good, free-lathering soap, called " Sunlight Soap ", at a rate of 450 tons per week by 1888. Larger premises were built on marshes at Bromborough Pool on the Wirral Peninsula called " Port Sunlight ". By 1900 " Lifebuoy ", " Lux " and " Vim " brands had been added and subsidiaries had been set up in the United States , Switzerland , Canada , Australia , Germany and elsewhere. By 1911 the company had its own Oil Palm plantations in the Congo and the Solomon Islands . Lever Brothers Ltd also acquired other soap companies including A&F Pears , Gossage's of Widnes , Crosfield's of Warrington, Hazlehurst & Sons of Runcorn and Hudson's of Liverpool . Lever Brothers was one of several British companies that took a caring, almost paternal interest in the welfare of its employees. This was a major feature of the company's operations right from the start; the town of Port Sunlight on the Wirral in north-west England grew up around the early soap factory and part of the town, called 'The Village', was built by Lever Brothers to accommodate their staff. The company grew and operated until 1930, when it merged with a Dutch company, Margarine Unie , to form Unilever , the first modern multinational company. The Lever Brothers name was kept for a time as an imprint, as well as the name of the US subsidiary, Lever Brothers Company, and a Canadian subsidiary, Lever Brothers Ltd. SEE ALSO
|
|
|