Information AboutKsubi |
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| australian fashion labels | |
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Ksubi (formerly '''Tsubi''') is a youth-oriented Australian clothing label. Originally specialising in highly distressed and treated jeans, the company has since branched out to produce full concept collections, and is one of Australia's street labels. Their products are targeted at young consumers and are heavily influenced by the dance music aesthetic. The label was founded as Tsubi, but in early 2006 they changed their name outside of Australia to Ksubi after Tsubo sued them.http://www.smh.com.au/news/fashion/ksubi-is-born/2006/07/09/1152383611416.html Ksubi rarely advertise, but are heavily featured in fashion editorials. They have developed a cult following since their sudden explosion onto the fashion scene. The success of the label is due largely to the fact that the designs are reactionary to the current trends in fashion. Earlier Tsubi jeans were highly distressed and often torn and this was the fashion with denim at the time. The latest Ksubi line is characterised as slimmer and tapered fitting, Drainpipe jeans feature heavily. EXTERNAL LINKS REFERENCES |
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