is a Soft Drink brand that was produced by PepsiCo . It was the first Energy Drink launched by a major US beverage company. Josta's flavor has been described as predominately fruity, with a hint of spice and a touch of the key ingredient Guaraná . It was marketed as a "high-energy drink" with guaraná and Caffeine . Josta was the first brand to use a marketing strategy called Infiltration Marketing ; PepsiCo subsequently adopted infiltration marketing tactics on all of its major brands.
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Carrie
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McLaren
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Should I
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Stayfree Magazine
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1998
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January 20, 1998
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