Jack Trout

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Jack Trout

BIBLIOGRAPHY

Jack Trout

--- ''Jack Trout on Strategy'' — New York. McGraw-Hill. March 2004.

---''A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius'' — New York. John Wiley & Sons. Nov 2002.

---''Big Brands. Big Trouble: Lessons Learned the Hard Way'' — New York. John Wiley & Sons. 2001.

Jack Trout with Steve Rivkin

---''Differentiate or Die'' — New York. John Wiley & Sons. 2000.

---''The New Positioning'' — New York. McGraw-Hill. 1996.

---''The Power of Simplicity'' — New York. McGraw-Hill. Nov. 1998.

Jack Trout with Al Ries

---''Positioning: The Battle for Your Mind'' — New York. McGraw-Hill. 1981.

---''Marketing Warfare'' — New York. McGraw-Hill. 1986.

---''Bottom-Up Marketing'' — New York. McGraw-Hill. 1989.

---'' The 22 Immutable Laws Of Marketing '' — New York. Harper Collins. 1993.

EXTERNAL LINKS

Trout & Partners consulting firm