Information AboutI Love New York |
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.]] The Logo for the I Love New York Advertising many campaigns is a Rebus created by Milton Glaser consisting of the capital letter '' I '', followed by a red Heart Symbol (♥), below which are the capital letters '' N '' and '' Y '', set in a rounded Slab Serif Typeface . The logo and advertising campaign have been used for decades to promote Tourism in New York State — not just New York City , as many believe. The trademarked logo appears in souvenir shops and brochures throughout the state, some licensed, many not. LOGO It is a famous Pop-style icon that unabashedly promotes the Metropolitan pride of New York State . In 1977 , William S. Doyle, Deputy Commissioner of the New York State Department of Commerce hired advertising agency Wells Rich Greene to develop a marketing campaign for New York State. Doyle also recruited Milton Glaser , a productive Graphic Designer to work on the campaign, and he created the design based on Wells Rich Greene's advertising campaign. Glaser expected the campaign to last only a couple months and did the work Pro Bono . However, the design became a major success and has continued to be sold for years. The placement of the logo on plain white T-shirts readily sold in the city has widely circulated the appearance of the image, making it a commonly recognized symbol. The image became especially prominent following the September 11 Terrorist Attacks on the city, which created a sense of unity among the populace. Many visitors to the city following the attacks purchased and wore the shirts bearing the I Love New York logo as a sign of their support. Glaser created a modified version to commemorate the attacks, reading "I NY MORE THAN EVER", with a little black spot on the heart symbolizing the World Trade Center Site . The black spot approximates the site's location on Manhattan Island. Robin Williams wearing an I Love New York T-shirt in Arabic .]] |
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