Information AboutHot Wheels |
|
Hot Wheels is a brand of Die Cast Toy car, introduced by American toymaker Mattel in 1968. It was the primary competitor of Johnny Lightning and Matchbox until 1996, when Mattel acquired rights to the Matchbox brand from Tyco . The original, and now famous, Hot Wheels logo was designed by California artist, Rick Irons, who at that time worked for Mattel. MODELS Hot Wheels are die-cast model vehicles manufactured by Mattel and were introduced in 1968. Originally the cars and trucks were manufactured to approximately 1:64 scale and designed to be used on associated Hot Wheels track sets, but by 1970 a series of 1:43 scale 'Gran Toros' were introduced and more recently a range of highly detailed adult collector vehicles, including replicas of Formula One and NASCAR cars, have found success. However the brand remains most famous for the small scale free-rolling models of custom Hot Rods and Muscle Cars it has produced since the range first appeared. The Hot Wheels product line has also included various tracks, accessories, and other kinds of vehicles such as 'Sizzlers' rechargeable electric cars, 'Hot Line' trains, 'R-R-Rumblers' motorcycles and 'Hot Birds' airplanes. RELATED ACCESSORIES Hot Wheels burst onto the toy car market with a number of revolutionary features. The most obvious were the free-rolling wheels which meant that the tiny cars rolled a lot farther than their contemporaries. They were designed to run on orange plastic track, which could be placed to make interesting jumps and loops. Motive power was by means of gravity, by attaching the starting point of a course to a table or chair via an included C clamp. A two-lane starting gate was available, allowing two lengths of track to be set up for racing. Later sets had both the starting gate and a finishing flag which would be tripped by the first car. One of the most famous sets was the 1970 Mongoose & Snake Drag Race Set, which reached values as high as $500 during the 1990s, but has since been produced in modified replica form. It featured yellow Plymouth Barracuda and red Plymouth Duster Funny Car s, loops, jumps, and even an apparatus that would deploy drag chutes after they crossed the finish line, all in a box showing Don Prudhomme and Tom McEwen . Other sets included a Supercharger that had an electric motor and foam covered wheels that propelled the car around a loop of track as the cars passed through. Accessories included a lap counter and a speedometer. Sizzlers were a 1970s Hot Wheels spin off with a built-in motor and a tiny rechargeable battery. (The X-V racers of the 90s were similar.) Mattel recently struck an exclusive deal with Target stores, and re-released Sizzlers in 2006. They currently sell for about $8 per car. Sizzlers run on black '''Fat Track,''' which is three lanes wide and designed to allow Sizzlers to run free. In action, Sizzlers display a unique, competitive "passing action" when running on the Fat Track, as if each car were piloted by an impatient driver trying to get ahead of the rest. Sizzlers were (and are) charged with four or two D cell chargers called Juice Machine and Goose Pump respectively. A 90-second charge of the tiny internal NiCad battery gives up to five minutes of frenetic run time. It has been said that the 90-second charge time was "the longest minute and a half in a kid's life," as they waited impatiently for the car to charge sufficiently to get back into the race. In addition to their free-rolling abilities, the 'Spectraflame' paintwork also marked out these models from the rest. The attractive finishes were achieved by firstly polishing the bare metal of the bodyshells and then coating them in a clear colored lacquer, and featured such exotic colors as 'Antifreeze', 'Magenta' and 'Hot Pink'. The models that were released concentrated on show cars, hot rods and muscle cars and were, again, different from anything else on the market at the time. HISTORY 1968 Elliot Handler, co-founder of Mattel, decided to produce a line of die-cast toy cars for boys. His idea was to capture a portion of the huge market for small car models dominated at that time by the British company Lesney with their Matchbox cars. Although his executives thought it was a bad idea, the cars were a big success. There were sixteen castings released in 1968, eleven of them designed by Harry Bentley Bradley , with the first one produced being a dark blue Custom Camaro. Although Bradley was from the car industry, he had not designed the full-functioning versions of the real cars, except the Dodge Deora concept car, which had been built by Mike and Larry Alexander. Another of his notable designs was the Custom Fleetside, which was based on his own heavily-customized '64 El Camino. Cars released in 1968
All of the cars featured 'Spectraflame' paintwork, bearings, redline wheels, and working suspension. Because 'Hot Pink' was considered a "girls color", it was not used very much on Hot Wheels cars. For most castings, it is the hardest color to find, and today can command prices ten times as high as more common colors. In order for the cars to go fast on the plastic track, Mattel chose a cheap, durable, low-friction plastic called Delrin to use as a bushing between the axle and wheel. The result was cars that could go up to Scale 200 mph. The bushings were phased out in 1970. The early years of Hot Wheels are known as the Redline Era as until 1977 the wheels had a red line etched around the tire rim. The "Torsion Bar" suspension was simple, but flawed. Inside the car, the axles followed a "C"-like shape that was connected to the chassis. When pushed down, the axles would bend like a real car. However the axles were hard to install on the chassis while being assembled and would become detached from the lugs on the baseplate if very hard pressure was applied. The suspension was redesigned in 1970. Packaged along with the cars were metal badges showing an image of the car so fellow collectors could identify each other and compare collections. It was the combination of all of these ingredients — speed via the low-friction wheel/axle assembly and racing tires, looks due to Spectraflame paint and mag wheels, plus the inclusion of very American themes such as hot-rod designs based on true American prototypes not seen in great numbers in the competition's product lines — that laid the groundwork for the incredible success story Hot Wheels were to become. 1969 As it turned out, the Hot Wheels brand was a staggering success. (This accomplishment must be put in its historical perspective: Basically, the series "re-wrote the book" for small die-cast car models from 1968 onwards, forcing the competition at Matchbox and elsewhere to completely rethink their concepts, and to scamper to try to recover lost ground.) Harry Bentley Bradley did not think that would be the case and had quit Mattel to go back to the car industry. When the company asked him back, he recommended a good friend, Ira Gilford. Gilford, who had just left Chrysler, quickly accepted the job of designing the next Hot Wheels models. Some of Hot Wheels' greatest cars, such as the Twin Mill and Splittin' Image, came from Ira Gilford's drawing board. The success of the 1968 line was solidified and consolidated with the 1969 releases, with which Hot Wheels effectively established itself as the most important brand of small toy car models in the USA. Cars released in 1969
The Splittin' Image, Torero, Turbofire, and Twin Mill were part of the "Show & Go" series and are the very first original in-house designs by Hot Wheels. The initial prototypes of the Beach Bomb were faithful to a real VW Bus's shape, and had two surfboards sticking out the back window. During the fledgling Hot Wheels era, Mattel wanted to make sure that each of the cars could be used with any of the play sets and stunt track sets. Unfortunately, testing showed that this early version (now known as Rear-Loader Beach Bomb, or RLBB) was too narrow to roll effectively on Hot Wheels track or be powered by the Super Charger, and was too top-heavy to negotiate high-speed corners. Hot Wheels Designers Howard Rees and Larry Wood modified the casting, extending the side fenders to accommodate the track width, as well as providing a new place on the vehicle to store each of the plastic surfboards. The roof was also cut away and replaced by a full-length sunroof, to lower the center of gravity. Nicknamed "Side-loader" by collectors, this was the production version of the Beach Bomb. The Rear-Loader Beach Bomb is widely considered the Holy Grail of any Hot Wheels collection. An unknown number were made as test subjects and given to Mattel employees, and today there are only about 25 known to exist. A regular production Beach Bomb may be worth up to $600, depending on condition. Market prices on RLBBs however, have easily reached the five-figure plateau. Within the last decade, one of two existing hot pink RLBBs sold for reportedly above $70,000 to a well-respected and widely known Hot Wheels collector. The Hot Wheels Collectors Club released a new, updated version of the rear loading Beach Bomb in 2002 as a limited edition. 1970s 1970 was another great year for Hot Wheels. This was also the year that Sizzlers appeared. Howard Rees, who worked with Ira Gilford, was tired of designing cars. He wanted to work on the Major Matt Mason action figure toy line-up. Rees had a good friend by the name of Larry Wood. They had worked together at Ford designing cars. When Wood found out about Hot Wheels at a party Rees was holding, Rees offered Wood the job of designing Hot Wheels. Wood agreed, and by the end of the week, Larry Wood was working at Mattel. His first design would be the Tri-Baby. After 36 years, Larry still works for Hot Wheels. Another designer, Paul Tam, joined Larry and Ira. Paul's first design for Hot Wheels was the Whip Creamer. Tam continued to work for Mattel until 1973. Among the many futuristic designs Tam thought up for Hot Wheels, some of the collector's favorites include Evil Weevil (a Volkswagen with two engines), Open Fire (an AMC Gremlin with six wheels), Six Shooter (another six wheeled car), and the rare Double Header (co-designed with Larry Wood). 1972 and 1973 marked a slump for Hot Wheels; few new castings were produced, and in 1973 most cars changed from Mattel's in house "Spectraflame™" colors to less-shiny solid enamel colors, which mainline Hot Wheels cars still use today. Due to low sales, and the fact that many of the castings were not re-used in later years, the 1972-3 models are known to be very collectible. In 1974, Hot Wheels began using the slogan "Flying Colors", and added flashy decals and tampo-printed paint designs, which helped revitalize sales. As with the low-friction wheels in 1968, this innovation was revolutionary in the industry, and — although far less effective in terms of sales impact than in 1968 — was copied by the competition, who did not want to be outmaneuvered again by Mattel product strategists. In 1977, the Redline Wheel was phased out, with the red lines being erased from the wheels. This cut costs, but also reflected that the red lines popularized during the era of Muscle Car s and Polyglas tires were no longer current. 1980s What happened in the 1980s for Hot Wheels sent them in the path of what they are today. In 1981, Hot Ones wheels were introduced, which had gold-painted hubs and thinner axles for speed. Ultra Hots wheels, which looked like the wheels found on a Renault Fuego or a Mazda 626 , were introduced in 1984 and had other speed improvements. Hot Wheels started offering models based off of 80's economy cars, like the Pontiac Fiero or Dodge Omni 024 . In 1983, A new style of wheel called Real Riders were introduced, which had real rubber tires. Despite the fact that they were very popular, the Real Riders line was short-lived, because of high production costs. In the late 80s, the Blue Card was introduced, which would become the basis of Hot Wheels cars still used today. 1990s 1995 brought a major change to the Hot Wheels line, where the cars were split up into series. One was the 1995 Model Series, which included all of that year's new castings. In 1996, the Model Series was renamed to First Editions. 1995 also saw the introduction of the Treasure Hunt Series (see below). The rest of the series included four cars with paint schemes that followed a theme. For example, the Pearl Driver cars all had pearlescent paint. Sales for the series models soared, causing stores across the nation to have shortages. Several new wheel designs were also introduced. In 1997, Hot Wheels signed a sponsorship deal with NASCAR driver Kyle Petty , and thus began making replicas of NASCAR race cars. |
|
|