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HISTORY The home shopping / electronic retailing industry was created in 1977 when small market Radio Talk Show host Bob Circosta was asked to sell Avocado - Green -colored Can Opener s live on the air by station owner Bud Paxson when an Advertiser traded 112 units of product instead of paying his advertising bill. Hesitant at first, Circosta reluctantly obliged – and to both men's great surprise, all 112 can openers sold out within the hour. Paxson sensed the vast sales potential of home-based commerce, and founded the world's first Shopping Channel on Cable Television , later launching nationwide with the Home Shopping Network (rebranded as HSN ). Bob Circosta was America's first ever TV Home Shopping Host , becoming one of the most instantly recognizable salesmen in the free world. Over the next three decades, Circosta sold over 75,000 different products on HSN , netted over 20,000 hours of live, on-air TV selling – and achieved personal product sales in excess of one billion dollars. The home shopping industry quickly revolutionized global commerce. In fact, the two most successful home shopping channels – HSN and QVC – generate a combined total of ten billion dollars in sales every year. EBAY EBay was created in the mid- 1990 s by Computer Programmer Pierre Omidyar . The very first item ever sold by the company was a broken Laser Pointer . EBay currently generates over four-and-a-half billion dollars annually. AMAZON.COM Amazon.com began as an online Bookstore in 1994 , created by Wall Street Computer Scientist Jeff Bezos . In addition to books, Amazon eventually added Video Games , Computer Software , Electronics , Apparel , and more to its sales repetoire. The company now generates approximately eight-and-a-half billion dollars annually. DIRECT RESPONSE Direct response is often considered to be a part of the home shopping / electronic retailing industry. The Electronic Retailing Association, when adding together all the combined revenues from all the home shopping companies, estimates that in 2005 , the industry generated over 320 billion dollars. REFERENCES
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