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Herbert "Herb" Alpert (born March 31 , 1935 in Los Angeles, California ) is an American Musician most associated with the group variously known as '''Herb Alpert & the Tijuana Brass''' or as '''Herb Alpert's Tijuana Brass''' or just '''TJB''' for short - a now-defunct Brass Band of which he was the leader. He is also famous for being a recording industry executive — he is the "A" of A&M Records (a Recording Label he and business Partner Jerry Moss founded and eventually sold). Alpert's musical accomplishments include five number one hits, twenty-eight albums on the Billboard Charts , eight Grammy Awards , fourteen Platinum Albums and fifteen Gold Albums .1 As of 1996, Alpert had sold 72 million albums worldwide.2.3 EARLY LIFE AND CAREER Alpert began Trumpet lessons at about the age of eight and played at dances as a teenager. Acquiring an early Wire Recorder in high school, he experimented with recording on this crude equipment. After graduating from Fairfax High School in 1952, he joined the U.S. Army and frequently performed at military ceremonies. After his service in the Army, Alpert tried his hand at Acting , but eventually settled on pursuing a career in Music . While attending the University Of Southern California in the 1950s, he was a member of the USC Trojan Marching Band for two years. He graduated with a BM in 1954. In 1957, Alpert teamed up with Lou Adler , another burgeoning musician, as a songwriter for Keen Records. A number of songs written or co-written by Alpert during the following two years became top twenty hits, including "Baby Talk" by Jan And Dean , " Wonderful World " by Sam Cooke , and "Alley-Oop" by Dante and The Evergreens. 4 In 1960, Alpert began his recording career as a vocalist at RCA Records under the name of Dore Alpert, where he recorded early vocals. "Tell It To The Birds" was recorded as the first release on the Alpert & Moss label, Carnival Records. When Herb & Jerry found that there was prior usage of the Carnival name, their label became A&M Records. THE TIJUANA BRASS YEARS Alpert set up a small Recording Studio in his garage and had been Overdubbing a tune called "Twinkle Star", written by Sol Lake, who would eventually write many of the Brass' original tunes. During a visit to Tijuana , Mexico , Alpert happened to hear a Mariachi Band while attending a Bullfight . Following the experience, Alpert recalled that he was "inspired to find a way to musically express what {Link without Title} felt while watching the wild responses of the crowd, and hearing the brass musicians introducing each new event with rousing fanfare."5 Alpert adapted the Trumpet style to the tune, Mixed in crowd cheers and other noises to create ambiance, and renamed the song, "The Lonely Bull". He paid out of his own pocket to press the record as a single, and it spread through Radio DJ s until it caught on and became a Top Ten hit in 1963. He followed up quickly with his debut Album , '' The Lonely Bull '' by "Herb Alpert & the Tijuana Brass". The initial version of the Tijuana Brass consisted of Studio Musician s. The title cut reached #6 on the Billboard Pop Singles Chart. This was also A&M 's first Album (the original number was 101), but was recorded at Conway Records. By the end of 1964, due to a growing demand for live appearances by the Tijuana Brass, Alpert ( Electric Guitar ); Lou Pagani ( Piano ); Nick Ceroli ( Drums ); Pat Senatore ( Bass Guitar ); Tonni Kalash ( Trumpet ); Herb Alpert ( Trumpet and Vocal ); Bob Edmondson ( Trombone ). The band debuted in 1965 and quickly became one of the highest-paid acts then performing, having put together a complete Revue that included Choreographed moves and Comic routines written by Bill ("Jose Jimenez") Dana . The Tijuana Brass's success helped spawn other Latin acts, notably Julius Wechter (long-time friend of Alpert's and the Marimba player for the Brass) and the Baja Marimba Band, and the profits allowed A&M to begin building a repertoire of artists like Chris Montez and The Sandpipers . Wechter would also contribute a number of the Brass' original songs, usually at least one per album, along with those of other Alpert friends, Sol Lake and Ervan "Bud" Coleman. In addition, the Tijuana Brass's style was adopted by American bands as well, most notably Chicago and Earth, Wind & Fire . Both bands would score major hits in the 1970s and early 1980s. An Album or two would be released each year throughout the 1960s. Alpert's band was also featured in several TV specials, each one usually centered on visual interpretations of the songs from their latest album - essentially an early version of the kinds of music videos later made famous by MTV . Alpert's style achieved enormous popularity with the national exposure ", and "A Taste of Honey." The latter won a Grammy Award for Record of the Year. ''Going Places'' produced four more singles: "Tijuana Taxi", "Spanish Flea", "Third Man Theme", and "Zorba the Greek". In addition to "The Mexican/Teaberry Shuffle", The Brass covered another Bert Kaempfert tune called "Magic Trumpet". Alpert's rendition contained a bar that coincided with a Schlitz beer tune, "When you're out of Schlitz, you're out of beer". Another commercial use was a tune called "El Garbanzo", which was featured in some Sunoco ads ("They're movin', they're movin', people in the know, they're movin' to Sunoco"). In 1967, the TJB did the title cut to the first movie version of '' Casino Royale ''. Many of the tracks from ''Whipped Cream'' and ''Going Places'' received a great deal of Airplay , and still do at times; for example, they are frequently used as Incidental Music in '' The Dating Game '' on the Game Show Network , notably the tracks ''Whipped Cream'', ''Spanish Flea'' and ''Lollipops and Roses''. Despite the popularity of his singles, Alpert's Album s outsold and outperformed them on the Charts . Alpert and the Tijuana Brass won six Grammy Awards . Fifteen of their Album s won Gold discs, and fourteen won Platinum discs. In 1966, his music outsold '' The Beatles '' by two to one - over 13 million Alpert recordings were sold. That same year, the '' Guinness Book Of World Records '' recognized that Alpert set a new record by placing five Album s simultaneously on the '' Billboard '' Pop Album Chart , an accomplishment that has never been repeated. In April of that year, four of those albums were in the Top 10 simultaneously. The dearth of in-depth, unauthorized biographical/historical material on Alpert is somewhat curious given that so much has been written about the only three recording artists who outsold him in the 1960s - Elvis Presley , Frank Sinatra , and the Beatles. This is perhaps explained by the apparent lack of any outrageous, dramatic, or tragic elements in his life. There were, however, hundreds of articles written about Alpert by mainstream general and music newspapers and magazines. Alpert's only number one single during this period (and the first #1 hit for his A&M label) was a solo effort {Link without Title} : " skills were limited, but this song also had a limited Range , and it worked for him. The single debuted in April 1968, topped the national chart for four weeks and ranked high among the year's biggest hits. Initially dismissed by the critical cognoscenti and "hip" music-lovers as strictly a housewife's favorite, Alpert's unusually expressive recording of "This Guy's in Love with You" is now regarded as one of the monumental ballads in pop. In 1996 at London's Royal Festival Hall , Noel Gallagher (of British rock band Oasis ) performed the song with Burt Bacharach. LIFE AFTER THE BRASS Alpert disbanded the Tijuana Brass in 1969, but released another album by the group in 1971. In 1973, with some of the original Tijuana Brass members and some new members, he formed a group called the T.J.B. This new version of the Brass released two albums in 1974 and 1975 and toured. Alpert reconvened a third version of the Brass in 1984 after being invited to perform for the Olympic Games Athlete s at the Los Angeles Summer Games . The invitation led to the Bullish Album and tour. In the 1970s, '80s, and '90s, Alpert enjoyed a successful Solo Career . He had his biggest Instrumental hit, " Rise " (from the album of the same name), which went number one in October of 1979 and won a Grammy Award , and was later Sampled in the 1997 Rap song " Hypnotize " by the late Rapper Notorious B.I.G . It also made Alpert the only solo Artist ever to hit #1 on the '' Billboard '' Chart s with both Vocal and Instrumental pieces. In 1987, he branched out successfully to the R&B world with hit album Keep Your Eye On Me , teaming up with producers Jimmy Jam And Terry Lewis on both the hit title song and "Diamonds" featuring vocals by Janet Jackson. The song "Route 101" peaked at number 37 in Billboard in August of 1982. From 1962 through 1992 Alpert Signed Artists to A&M Records and Produced Records . He discovered the West Coast band We Five . Among the notable Artist s he worked with personally are Chris Montez, The Carpenters , Sergio Mendes And Brasil '66 , Bill Medley , Lani Hall (Alpert's second and current wife), and Janet Jackson (featured Vocalist on his 1987 hit Single "Diamonds"). These working relationships have allowed Alpert to become one of only a handful of artists to place singles in the Top 10 in at least three different decades ('60s, '70s, and '80s). Alpert and A&M Records Partner Jerry Moss received a Grammy Trustees Award in 1997 for their lifetime achievements in the Recording Industry as Executive s. For his contribution to the recording industry, Herb Alpert has a star on the Hollywood Walk Of Fame at 6929 Hollywood Blvd . Moss also has a star on the Walk of Fame. Alpert and Moss were also inducted into the Rock And Roll Hall Of Fame on March 13 , 2006 as non-performer lifetime achievers for their work at A&M. TODAY Alpert continues to play his Trumpet and devotes time to his second Career as an Abstract Expressionist Painter and Sculptor with shows around the United States , as a Broadway Theatre Producer . His production of Tony Kushner 's '' Angels In America '' won a Tony Award . In the 1980s he created . The Foundation supports youth and Arts Education as well as Environmental Issues and helps fund the PBS series "Bill Moyers on Faith and Reason." He has provided funding for the Culture Jamming activists known as the Yesmen .http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/reviews/movies/YESMEN.DTL&type=movies Although he has not released an '' was released and climbed to #5 on the Billboard Contemporary Jazz chart. He continues to be a guest artist for friends like Gato Barbieri , Rita Coolidge , Jim Brickman , Brian Culbertson and David Lanz . His songs have been in various TV shows such as '' Saturday Night Live ''. Alpert was also credited with an acting role in the Beastie Boys music video, "Ch-Check It Out," although he did not appear. Apart from the reissues, the ''Christmas Album'' continues to be available every year during the holiday season. HERB ALPERT AND HIS MUSIC IN MODERN CULTURE
REFERENCES DISCOGRAPHY Herb Alpert & the Tijuana Brass
Herb Alpert
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