Information AboutHeineken |
Heineken International is a Dutch Brewing Company , founded in 1864 by Gerard Adriaan Heineken in Amsterdam . As of 2006, Heineken owns over 130 Breweries in more than 65 countries and employs approximately 57,557 people. It brews and sells more than 170 international premium, regional, local and specialty beers, including Cruzcampo , Tiger, Żywiec , Starobrno , Zagorka , Birra Moretti , Ochota, Murphy’s, Star and of course Heineken Pilsener . Heineken claims that the original Heineken recipe has not changed since the beer was first produced nearly 150 years ago. With an annual Beer production of 121.8 million hectoliters, Heineken ranks as the fourth largest brewery in the world after InBev , SABMiller , and Anheuser-Busch . Heineken's Dutch breweries are located in Zoeterwoude and 's-Hertogenbosch . The original brewery in Amsterdam , closed in 1988 , is preserved as a museum called Heineken Experience . HISTORY Heineken brewery on Stadhouderskade and Ferdinand Bol straat]] The Heineken company was founded in 1864 when the 22-year-old Gerard Adriaan Heineken bought a brewery known as De Hooiberg (the haystack) in Amsterdam . In 1874 the brewery's name changed to Heineken's Bierbrouwerij Maatschappij, and opened a second brewery in Rotterdam in 1874 . In 1886 Dr. H. Elion , a pupil of the French Chemist Louis Pasteur , developed the "Heineken A-yeast" in the Heineken laboratory. This Yeast is still the key ingredient of Heineken beer. In 1887 Heineken switched to the use of Bottom-fermenting Yeast . .]] The founder's son, Henry Pierre Heineken , managed the company from 1917 to 1940 , and continued involvement with the company until 1951 . During his tenure, Heineken developed techniques to maintain consistent beer quality during large-scale production. Henry Pierre's son, Alfred Henry "Freddy" Heineken , started working at the company in 1940 , and 1971 was appointed Chairman of the Executive Board. He was a powerful force behind Heineken's continued global expansion, and while he retired from the Executive Board in 1989 , he maintained involvement with the company until his death in 2002 . After World War I , the company focused more and more on export. Three days after Prohibition ended in the United States , the first Heineken shipment landed as the first legal shipment of beer. From that day on, Heineken has remained one of the most successful imported beer brands in the United States. Purchasing breweries During this period, Heineken tried to increase its stock price by purchasing competing breweries and closing them down. After World War II , many small breweries were bought or closed, damaging the diverse beer culture of the Netherlands. In 1968 Heineken merged with its biggest competitor, Amstel , and in 1975 opened a new brewery in Zoeterwoude . The Amstel brewery was closed in 1980 , and its production moved to Zoeterwoude and Den Bosch . PORTFOLIO OF BEER BRANDS |
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