Information AboutGuinness |
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advertisement.]] Guinness (pronounced ) is a dry Stout that originated in Arthur Guinness 's St. James's Gate Brewery in Dublin , Ireland . The beer is based upon the Porter style that originated in London in the early 1700s. It is one of the most successful beer brands in the world, being exported worldwide. The distinctive feature in the flavour is the roasted barley which remains unfermented. For many years a portion of the beer was aged to give a sharp lactic flavour, but Guinness has refused to confirm if this still occurs. The thick creamy head is the result of a nitrogen mix being added during the serving process. It is extremely popular with the Irish and is the best-selling alcoholic drink of all time in Ireland , where Guinness & Co. makes almost €2billion annually. Now available around the world, the brand is heavily associated with Ireland . The parent company has been headquartered in London since 1932 and was later developed into a multi-national alcohol conglomerate and re-named Diageo . COMPOSITION Guinness Stout is made from Water , Barley Malt , Hops , and Brewers Yeast . A portion of the barley is flaked (i.e. steamed and rolled) and roasted to give Guinness its dark-ruby colour and characteristic taste. It is Pasteurised and Filtered . Despite its reputation as a "meal in a glass", Guinness only contains 198 Calories (838 Kilojoules ) per imperial Pint (20oz UK) (1460 kJ/ L ), fewer than an equal-sized serving of Skimmed Milk or Orange Juice and most other non-light beers. The water used comes from Lady's Well in the Wicklow Mountains . The barley used is Irish-grown. Draught Guinness and its canned counterpart contain Nitrogen (N2) as well as Carbon Dioxide . Nitrogen is very much less soluble than carbon dioxide, which allows the beer to be put under high pressure without making it fizzy. The high pressure of dissolved gas is required both to enable very small bubbles to be formed and to force the draught beer through fine holes in a plate in the tap, which causes the characteristic "surge" (the Widget in cans and bottles achieves the same effect). The perceived smoothness of draught Guinness is due to its low level of carbon dioxide and the creaminess of the head caused by the very fine bubbles that arise from the use of nitrogen and the dispensing method described above. "Original Extra Stout" tastes quite different; it contains only carbon dioxide, causing a more acidic taste. Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an Original Gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with ABV over 7%, are perhaps closest to the original in character.Ron Pattinson's The Breweries of Ireland Although Guinness may appear to be black, it is officially a very dark shade of ruby. HISTORY Arthur Guinness started brewing ales initially in Leixlip , then at the St. James's Gate Brewery , Dublin , Ireland from 1759. He signed a 9,000 year lease at £45 per annum for the unused brewery. {Link without Title} Ten years later in 1769 Guinness exported their product for the first time, when six and a half barrels were shipped to England. Although sometimes believed to have originated the stout style of beer, the first use of the word stout in relation to beer was in a letter in the Egerton Manuscript dated 1677, almost 50 years before Arthur Guinness was born. The first Guinness beers to use the term were Single Stout and Double Stout in the 1840s."Guinness’s Brewery in the Irish Economy 1759–1876", Patrick Lynch and John Vaizey, published 1960, pages 150–151 Guinness brewed their last Porter in 1974. Guinness Stout is also brewed under licence internationally in several countries, including Nigeriahttp://www.ratebeer.com/Beer/guinness-foreign-extra-stout-(nigerian)/19432/ and Indonesia.http://www.ratebeer.com/Beer/guinness-foreign-extra-stout-(chinese-indonesian)/15943/ The unfermented but hopped Guinness wort extract is shipped from Dublin and blended with a beer brewed locally. The Guinness brewery in Park Royal , London closed in 2005. The production of all Guinness sold in the UK was switched to St. James's Gate Brewery Dublin . People in the UK had previously stated that Irish brewed Guinness tasted much better than that brewed in London . The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899 , who achieved lasting fame under the pseudonymn "Student" for techniques developed for Guinness, particularly Student's T-distribution and the even more commonly known Student's T-test . The Sunday Independent reported on June 17th 2007, that Diageo intends closing the historic St James Gate plant in Dublin and moving to a greenfield site on the outskirts of the city. (P3, main news section, by Daniel McConnell , Sunday Independent , June 17th 2007)News caused some controversy when it was announced. The following day, the Irish Daily Mail ran a follow up story with a double page spread complete with striking images and a detailed history of the plant since 1759. Initially, Diageo said that any talk of any move was pure speculation but in the face of mounting speculation in the wake of the Sunday Independent article, the company confirmed that they are undergoing a "significant review of its operations". This review is largely due to the efforts of the company's ongoing drive to reduce the environmental impact of brewing at the St James Gate planthttp://www.foodanddrinkeurope.com/news/ng.asp?n=78538&m=2FDE730&c=kwvnozjntxbidwh. GUINNESS AND HEALTH Studies show that Guinness can be beneficial to the heart. Researchers found that antioxidant compounds in Guinness, similar to those found in certain fruits and vegetables, are responsible for health benefits because they slow down the deposit of harmful cholesterol on the artery walls.http://news.bbc.co.uk/1/hi/health/3266819.stm Dietary Sidenote: Guinness is not vegan, as it uses Isinglass , which is a by-product of the fishing industry, a fining agent for settling out suspended matter in the vat. The isinglass is retained in the floor of the vat but it is possible that minute quantities might be carried over into the beer. This fact led to the UK Vegan Society to "honour" Guinness with the inaugural Vegan Raspberry Award.http://www.satyamag.com/nov03/beerintro.htmlhttp://www.drinks-business-review.com/article_news.asp?guid=3821F30D-FDC2-4EA4-A0F3-78A6E3EFA577 VARIETIES Guinness stout is available in a number of variants and strengths, which include:
POURING AND SERVING Draught Guinness is served cool with the beer line run through a Cooler to chill the liquid to the required temperature. Due to the foaming action of the nitrogen, it requires a 'double pour', where the pint is 3/4 filled, allowed to settle and then topped up to the full pint. Guinness has made a virtue of this wait with advertising campaigns such as "good things come to those who wait" and "it takes 119.53 seconds to pour the perfect pint". Following the settling of the initial pour, the pint is finished to the top of the glass by pushing the tap forward. The flow produced by this method is slower and thus helps create a firmer and longer lasting head on the pint. It is considered to be the sign of a bad barman to finish a pint with a standard downward tap pour, although in busy pubs allowances are made. Some Bartender s also draw a simple design, using the flow of Guinness from the head of the tap, such as a Shamrock in the head during the slow pour. MIXED DRINKS CONTAINING GUINNESS
SINKING BUBBLES A long time subject of bar conversations is the Guinness cascade, where the gas bubbles appear to travel ''downwards'' in a pint glass of Guinness.Guinness Bubbles FAQ The effect is attributed to drag; bubbles that touch the walls of a glass are slowed in their travel upwards. Bubbles in the centre of the glass are, however, free to rise to the surface, and thus form a rising column of bubbles. The rising bubbles create a Current by the Entrainment of the surrounding fluid. As beer rises in the center, the beer near the outside of the glass falls. This downward flow pushes the bubbles near the glass towards the bottom. Although the effect occurs in any liquid, it is particularly noticeable in any dark nitrogen stout, as the drink combines dark-coloured liquid and light-coloured bubbles.BBC article on discovery of the scientific explanation for the sinking bubbles ADVERTISING .]] era advertisement.]] Guinness uses the harp of Brian Boru , or Trinity College Harp , or Denis O'Hampsey's (anglisied as Hempson) harp, the blind harpist born outside Garvagh, County Derry, in 1695, known as the Downhill harp is in the Guinness museum, Dublin, as their Trademark . The circa 14th century Brian Boru harp, which is on view at Trinity College, Dublin , has been a symbol of Ireland since the reign of Henry VIII (16th century). Guinness adopted the harp as a Logo in 1862; however, it faces left instead of right, as in the Irish Free State coat of arms. Guinness has a long History Of Marketing Campaigns , from award-winning television commercials to beer mats and posters. Guinness's iconic stature is partly due to its , then a copywriter at Benson's, also worked on the campaign; a biography of Sayers notes that she created a sketch of the toucan and wrote several of the adverts in question. Guinness advertising paraphernalia, notably the pastiche booklets illustrated by Ronald Ferns , attracts high prices on the collectible market. In the late 80's early 90's in the UK there was a series of humorous adverts featuring Rutger Hauer . The mid-1990s Irish campaign, featuring actor Joe McKinney dancing to "Guaglione" by Perez Prado while his pint settled, became a legend in Ireland and put the song to number one in the charts for several weeks. In 2000, Guinness's 1999 advert ''Surfer'' [http://www.youtube.com/watch?v=ueKvBThaqR4 was named the best television commercial of all time in a UK poll conducted by '' The Sunday Times '' and Channel 4 . This advertisment is inspired by the famous 1980s Guinness TV and cinema ad, centred on a surfer riding a wave. The 1980s advertisment was not only remains a popular iconic image in its own right but also entered the Irish cultural memory through inspiring a welknown line in Christy Moore 's song Delirium Tremens . ''Surfer'' was produced by the advertising agency Abbott Mead Vickers BBDO ; the advertisement can be downloaded from their website.Award winning "Surfer" Advert Guinness won the 2001 Clio Award as the Advertiser of the Year, citing the work of five separate ad agencies around the world.Clio Award Press Release In 2003 the Guinness TV campaign featuring story '' The Dead '', finishing at St. James's Gate Brewery with the line "Even at the home of the black stuff they dream of a white one". In 2005 their UK commercial won the European Epica Award.http://www.epica-awards.com/pages/pastresults2005_epicador_film.html In it, three men drink a pint of Guinness, then begin to both walk and evolve backward. Their 'reverse evolution' passes through an ancient homo sapiens, a monkey, a flying lemur, a pangolin, an ichthysaurus and a velociraptor until finally settling on a mud skipper drinking dirty water, which then expresses its disgust at the taste of the stuff, followed by the line "Good Things Come To Those Who Wait". The official name of the ad is "Noitulove" - which is "Evolution" backwards. This was later modified to have a different endings to advertise Guinness Extra Cold, often shown as "break bumpers" at the beginning and end of commercial breaks. The second endings show either the homo sapiens being suddenly frozen in a block of ice, or the pool of muddy water freezing over as the mud skipper takes a sip, freezing his tongue to the surface GUINNESS WORLDWIDE SALES Sales of Guinness in Britain and Ireland declined 7% in 2006.Declining Britain and Ireland sales {Link without Title} Guinness has a significant share of the Africa beer market, where Guinness has been sold since 1827. About 40 per cent of worldwide total Guinness volume is brewed and sold in Africa, with Foreign Extra Stout the most popular variant. The Michael Power advertising campaign was a critical success for Guinness in Africa, running for nearly a decade before being replaced in 2006 with 'Guinness Greatness'. In 2006, Canada was the fastest growing Guinness draught market in the world and on St. Patrick's Day in 2006, more Guinness was sold in Canada than in Ireland.Source:Edmonton Sun {Link without Title} Guinness sales in the United States showed a 9% increase.Dead Link {Link without Title} MERCHANDISING During Saint Patrick's Day outside Ireland, Guinness merchandise is available in many places that sell the drink. Merchandise includes clothing and hats, often available from behind the bar after a specified number of pints of Guinness have been purchased. There is an exhibition on Guinness at St. James's Gate Brewery in Dublin, called the Guinness Storehouse, where some of the old brewing equipment is on show, as well as old advertising posters. COOKING Guinness is often used as an ingredient in cooking, typically in stews or pies or as a base for a batter in which fish is deep fried. Bennigans also has made it into a glaze sauce used on many menu items. SEE ALSO SOURCES
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