| Geoffrey Moore |
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Information AboutGeoffrey Moore |
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His books are derived from his Silicon Valley consulting work at The McKenna Group and The Chasm Group (which he founded), and earlier work by Everett Rogers on adopter categories and Diffusion Of Innovations . Looking at adoption of high tech innovation, the focus is on adopter categories:
Moore's key insight is that the groups adopt innovations for different reasons. Early adopters are technology enthusiasts looking for a radical shift, where the early majority want a "productivity improvement". The latter group want a whole product, where the earlier group only needs the core product, and has the technical competence, and financial resources to make the rest themselves. Moore was influenced by theories from Everett Rogers , a communications academic who pioneered Diffusion Of Innovations ( Technology Adoption ) theory. BOOKS
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