| Generation C |
Article Index for Generation |
Website Links For Generation |
Information AboutGeneration C |
| CATEGORIES ABOUT GENERATION C | |
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The American Press Association's Media Center Meet Generation C describes Gen C as "creating, producing and participating in news in a connected, informed society." PSYCHOGRAPHIC VS. DEMOGRAPHIC Like Generations / Artists need not necessarily be considered mass Consumers as some Marketing Strategists have already begun to assume. EARLY SIGHTINGS Generation C was first documented in detail on Trendwatching.com in March 2004 [http://www.trendwatching.com/trends/GENERATION_C.htm Trendwatching article on Generation C]. Then and subsequently, Trendwatching.com has identified C as standing for creativity, content, celebrity and control. In March 2005 the first book discussing Gen C was released. In May 2006, New Zealand's or Woman, positing that the rise in creative expression was due to the same conditions that led to the renaissance - namely trade and widespread peace. The author of the article, Jake Pearce, is currently working with journalist Simon Young and youth activist Ilai Amir on the world's first in-depth research into Generation C. They have coined the term "digitally native" as the differentiating factor between Gen C and other generations. In other words, there is a growing idea Generation C was born into a digital world. However, those in the vast age-group of Generation C are opposed to this being a differentiating factor because it excludes those born in the mid-to-late 80's, leaving them "digitally naive". Many of those who are soon to reach post-college adulthood wish to uphold same ideals and are eager to be involved in the newly coined Generation C. In June 2006 the first university short course mentioning Generation C in its agenda was run at Oxford University's Department of Continuing Education. RELATED TERMS AND TRENDS Generation C could be said to comprise the people who use Web 2.0 , create User-generated Content and participate in the Co-creation of products and services. UK university broadcaster SubTV CEO Peter Miles concurs saying Gen C distinguishing aspect is the use of SMS text messaging as Gen C's connect almost telepathically sending dozens, some even 100 text messages per day in what Miles calls a hive mentality, allowing groups to spontaneously connect, collaborate and share. WHAT 'C' STANDS FOR The proposed title of 'The Content Generation' has thus far been maintained although there is currently no consensus regarding what the 'C' stands for, and based on a review of three years of all references to Gen C available on the internet and key databases, there has not been as yet an attempt to validate any hypothesis put forward. The evidence cited for Generation C and the motivation for their behavior is indirect (e.g. numbers of people contributing to YouTube or Myspace , uptake of certain channels over others, or content on the Web). The lack of direct evidence into the subject precludes any judgement regarding whether Gen C is a ‘global phenomenon’, particularly since only 5% of the global population has access to the Internet, and many commentators cite Internet/Internet driven behavior as critical to Gen C. Since then, observing that mobile phones already reach 38% of the total population of the planet, and SMS text messaging is the most addictive service used by Generation C, newer thinking has emerged that the defining technology is in fact mobile phone usage. The Catholic University of Leuwen study on mobile phone addition found that the majority of teenagers awake at night to incoming text messages and 20% regularly have sleep problems due to night time text messaging exchanges. Currently the 'C' has been noted to refer to the following items:
Other terms include: ''Millennials'' , ''Gamers'', ''Pharmers'' , the "Internet Schooled" or ''Students Of The Internet'' , the optimistic ''New Revolutionaries'' or ''New Altruists'', as well as the less than hopeful, ''Apathetic Generation'' and the "Sad Generation" (See reference under Generation Y ). In addition to their many monikers, their involvement in the Digital Revolution has been dubbed the "open source movement"[http://www.learningcircuits.org/2004/aug2004/0408_trends.htm LearningCircuits article on Generation C]. REFERENCES EXTERNAL LINKS Employee Evolution: the Voice of Millennials at Work |
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