| Gatorade |
Articles about Gatorade |
Information AboutGatorade |
| CATEGORIES ABOUT GATORADE | |
| non-alcoholic beverages | |
| sports drinks | |
| pepsico brands | |
| quaker oats brands | |
| university of florida | |
| florida gators football | |
| 1965 introductions | |
| nascar sponsors | |
|
HISTORY Gatorade was created by Dr. Robert Cade at the University Of Florida in 1965 for the school’s Football team and named after the university’s mascot, The Gators . Cade entered into an agreement with the Indianapolis-based fruit and vegetable canning company Stokely-Van Camp , Inc. (S-VC) to produce the product, which he had already patented. In 1973 Cade and S-VC settled a lawsuit with the University of Florida, which had claimed the University owned the rights for the drink's formula. Since that time the University has received more than US$80 million in Gatorade royalties. Only a year after its commercial introduction Gatorade was reformulated, as its initial recipe contained the sweetener Cyclamate , which was banned by the FDA .1 The Gators football team, at the behest of head coach , head coach of the Kansas City Chiefs , secured large amounts of Gatorade for his players; the Chiefs attributed their Super Bowl title of the 1969 season to the University of Florida sports drink. Marketed with images of dramatically perspiring athletes, the drink became popular with non-athletes, and dietetic and low-sodium versions were added to the Gatorade product lineup. The Quaker Oats Company bought S-VC in 1983 , after a bidding war with rival Pillsbury . Quaker licensed manufacturing of Gatorade in some worldwide markets to PepsiCo, but sued Pepsi in Australia in 1998 , alleging Pepsi had misappropriated Gatorade trade secrets to manufacture its own sports drink, All Sport . Quaker won the Australian case. In August 2001 , Pepsico acquired Quaker (after another bidding war, this time with arch rival Coca-Cola Company ). Both bidders valued Quaker largely because of the Gatorade brand. Along with Johnson & Johnson , Gatorade is one of the founding sponsors of the National Athletic Trainers’ Association. It is also the official sports drink of the National Football League , Major League Baseball , National Basketball Association , National Hockey League , Major League Soccer , Women's National Basketball Association , NBA Development League , US Soccer Federation , and many other pro and college organizations, providing supplies of the drinks to the teams in all flavors available. COMPOSITION The original Gatorade contained water, Sucrose (table sugar) and glucose-fructose syrups, Citric Acid , Sodium Chloride (table salt), Sodium Citrate , Monopotassium Phosphate , and flavoring/coloring ingredients. Some Gatorade flavorings use Brominated Vegetable Oil to provide stability to the flavor emulsion3. Gatorade supplies 127 mg/l of potassium and 464 mg/l of sodium, and 59 g/l of carbohydrates (in the form of sugars). The current (2006) Gatorade panel claims that Gatorade rehydrates athletes better than water because the flavor makes it easier to drink. Glucose-fructose syrup is also known as high fructose corn syrup. Gatorade also markets an Energy Formula and an Endurance Formula. The Energy Formula was introduced in 2000 and contains more monosaccharides and carbohydrates for quick available energy needed during athletic competition. As a result, this formula is sweeter than regular Gatorade. It comes in 12-fluid ounce plastic bottles in the U.S. The Endurance Formula, introduced in 2004, contains more of the electrolytes (such as Calcium and Magnesium ) than the typical Gatorade formula. The additional electrolytes replenish what the body sweats out during extended periods of physical exertion, especially in hot weather. Because of this, the Endurance Formula tastes saltier than original Gatorade. In 2000, Gatorade introduced Propel Fitness drink. Propel Fitness Water is sweetened with sucrose syrup, Sucralose and Acesulfame Potassium . Propel has the same electrolytes as Gatorade, along with some vitamins, which makes it similar to Vitamin Water . Propel Fitness Water with Calcium was introduced in 2006. Also, in 2006 , Gatorade introduced its Rain flavor line, which features a lighter, crisp taste similar to its Propel line but which comes in the bottle size and shape as the original Gatorade. Gatorade revealed the Gatorade line Energy Bar in 1999. This energy bar was Gatorade's first foray into solid foods, and was introduced to compete with PowerBar and Clif Bar . Gatorade Energy Bars contain a large proportion of protein in addition to its carbohydrates. The bar is mainly made up of puffed grains and corn syrup, common components of energy bars. Gatorade is meant to rehydrate one's essential loss of water through their body as a result of amino acid sweat. Since Gatorade contains no caffeine and normal amounts of sugar, it provides energy while it does not keep one up at night.
INGREDIENTS From the most amount to least GATORADE SPORTS SCIENCE INSTITUTE The Gatorade Sports Science Institute (GSSI) is a facility for researching Athletics and Hydration . The headquarters are in Barrington , Illinois and were established in 1988 . The facility has laboratories especially for studying Nutrition , Exercise Physiology , and Biochemistry . COMPETITION Gatorade's main competition is POWERade , made by the Coca-Cola Company . Kool-Aid also holds a fair share of potential sports drink consumers. CeraSport made by Cera Products Inc. is a non-glucose, rice-based Oral Rehydration and performance drink. All Sport is a competitor marketed by The Monarch Beverage Company , of Atlanta , Georgia . All Sport was marketed by PepsiCo until 2001, when Gatorade's maker, the Quaker Oats Company was acquired by PepsiCo. All Sport was sold off to the Monarch Beverage Company soon after. Also, Vitamin Water , now owned by The Coca-Cola Company , looks to gain more of the sports drink market with its iconic spokespeople (David Ortiz, David Wright, Brian Urlacher, Kasey Kahne, Tracy McGrady and Gilbert Arenas) and wide selection of formulas. Outside the United States the Lucozade Energy Drink (manufactured since 1927 by the pharmaceutical company now known as GlaxoSmithKline ) competes with Gatorade and Powerade . Lucozade's formulation differs in that it uses primarily Glucose and contains caffeine. The more direct competitor to Gatorade and Powerade is Lucozade Sport, however whilst Powerade and Lucozade are widely available in the United Kingdom, Gatarode is still quite a rarity and is only available at certain pepsi vending machines. FLAVORS See Also: List of Gatorade flavors GATORGUM In the late 1970s and early 1980s (as long as the late 90s to early 2000s), Gatorade sold a brand of chewing gum called Gatorgum. The product was manufactured by Fleer Corporation , was available in both of Gatorade's original flavors (lemon-lime and orange) and was rather sour-tasting by normal chewing gum standards. Gatorgum's foil packaging advertised that the product "Helps Quench Thirst." Like all chewing gums, the product would not actually rehydrate the body on its own. However, it did contain electrolytes to assist the human body with the rehydration process. IN POPULAR CULTURE
COMMON SUBSTITUTES A number of "electrolyte replacement drinks" have been introduced in both commercial and non-commercial contexts. Two of the more popular home recipes are:
See also: Oral Rehydration Therapy PRODUCT REVIEWS REFERENCES EXTERNAL LINKS
|
|
|