| Everett Rogers |
Article Index for Everett |
Limousines in Everett |
Website Links For Everett |
Information AboutEverett Rogers |
| CATEGORIES ABOUT EVERETT ROGERS | |
| american academics | |
| rogers, everett rogers | |
| 1931 births | |
| rogers, everett | |
| 2004 deaths | |
|
EARLY LIFE He grew up on a farm in Iowa and had no plans to attend university until a school teacher drove him and some classmates to Ames to visit Iowa State University . Rogers decided to pursue a degree in agriculture there. He then served in the Korean War for two years. He returned to Iowa State University to earn a PhD in sociology and statistics in 1957. ACADEMIC RESEARCH He published 30 books, translated into 15 languages, and more than 500 articles. In a 47-year academic career, Rogers taught at Ohio State University , National University Of Colombia , Michigan State University , University Of Michigan , Stanford University , Universite De Paris , University Of Southern California , and the University Of New Mexico . In total, he taught at six US universities and six universities in Europe, the Far East, and Latin America. He taught or conducted research in Colombia, Brazil, Ecuador, France, Germany, India, Korea, Mexico, Nigeria, and Tanzania. DIFFUSION OF INNOVATIONS Rogers achieved academic fame for his Diffusion Of Innovations theory; his book, ''Diffusion of Innovations'', is now in its fifth edition. He proposed that adopters of any new Innovation or idea could be categorized as innovators (2.5%), Early Adopter s (13.5%), early majority (34%), late majority (34%) and laggards (16%), based on Bell Curve mathematic division. These categories, based on standard deviations from the mean of the normal curve, provided a common language for innovation researchers. Each adopter's willingness and ability to adopt an innovation would depend on their awareness, interest, evaluation, trial, and adoption. People could fall into different categories for different innovations -- a farmer might be an early adopter of hybrid corn, but a late majority adopter of VCR s. When graphed, the rate of adoption formed what came to typify the DOI model, an “s shaped curve.” ( S Curve ) The graph essentially shows a cumulative percentage of adopters over time – slow at the start, more rapid as adoption increases, then leveling off until only a small percentage of laggards have not adopted. (Rogers Diffusion Of Innovations 1983) His research and work became widely accepted in Communications and Technology Adoption studies, and also found its way into a variety of other Social Science studies. Geoffrey Moore 's '' Crossing The Chasm '' drew from Rogers in explaining how and why technology companies succeed. Rogers was also able to relate his communications research to practical health problems, including Hygiene , Family Planning , Cancer Prevention , and Drunk Driving . ENTERTAINMENT EDUCATION In the early 1990s Rogers turned his attention to the field of he co-wrote ''Entertainment Education: A Communication Strategy for Social Change.'' To commemorate his contributions to the field, the University Of Southern California Annenberg Norman Lear Center established the Everett M. Rogers Award for Achievement in Entertainment-Education, which recognizes outstanding practice or research in the field of entertainment education. {Link without Title} LATER LIFE In 1995, Rogers moved to the University of New Mexico, having become fond of Albuquerque while stationed at an airbase during the Korean War. He helped UNM launch a doctoral program in communication. He was Distinguished Professor Emeritus at UNM. Rogers suffered from kidney disease and retired from UNM in the summer of 2004. He died just a few months later, survived by his wife, Dr. Corinne Shefner-Rogers, and two sons: David Rogers and Everett King. SEE ALSO REFERENCES EXTERNAL REFERENCES
|
|
|