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Employee Branding




Employee branding is an indirect branding effect in which the communication of company employees serves to characterise their company's employer brand. The term also refers to the effects that company employees have on the image of their employer and the employer brand by publicly voicing their opinion on their place of work.

The term employee branding was created on the basis of the widely known and long-standing term Employer Branding .


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EXAMPLES OF EMPLOYEE BLOGS

  • Sun Microsystems: http://blogs.sun.com/

  • General Motors: http://fastlane.gmblogs.com/

  • Blog, Podcast and Vodcast by Microsoft: http://channel9.msdn.com/