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EMIRATES
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The Emirates Group
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Emirates Worldwide First and Business Class Lounges
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1985
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Skywards
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Fly Emirates Keep Discovering
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Dubai , United Arab Emirates
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"http://wwwinformationdelightinfo/information/entry/Maurice_Flanagan" class="copylinks">Maurice Flanagan (Executive Vice-Chairman Emirates Airline and Group), Tim Clark President of Emirates Airline
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Dubai International Airport
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108 (+278 orders)
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92 Cities in 59 Countries
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http://wwwemiratescom
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(shortened form: '''Emirates''') ( based in
Dubai ,
United Arab Emirates (UAE). It is the Middle East's largest airline and it operates scheduled passenger services, with nearly 2350 flights each week, serving 92 cities in 59 countries in
Europe ,
North America ,
Middle East ,
Africa ,
India ,
Asia-Pacific and the competitive "
Kangaroo Route " between
Europe and
Oceania . Cargo activities are undertaken under the
Emirates SkyCargo name. Its main base is
Dubai International Airport 1.
More than 50 per cent of all flight movements in and out of
Dubai International Airport are Emirates aircraft. By 2010, that figure is expected to rise to 70 per cent. Emirates' route portfolio of 92 destinations in 59 countries is expanding. During the 2006/07 financial year, Emirates carried 17.5 million passengers and 1.2 million tonnes of cargo.
{Link without Title}
Emirates has built up a strong
Brand , has received many awards, and is an industry bellwether for aircraft purchases.
2 as a trendsetter
3 in terms of service, innovation and safety. In addition, it is the 10th largest airline in Asia and ranked 9th in the world in terms of international passengers carried.
4
Emirates has become the largest carrier within the
Middle East region. By mid-2006, Emirates was serving 18 cities in the Middle East with 175 flights a week. Emirates, which hopes to take delivery of
Airbus A380 super jumbos in 2008, also invested Dh73 million to expand its crew training facility at the Emirates Training Centre. In order to serve its expanding operations the airline has been hiring new cabin crew at a rate of 80 per week, due to rise to 160 per week as larger aircraft, like the A380 will need more crew.
The airline has diversified into
Ground Handling , aviation engineering, air
Catering , and
Travel Tour Marketing .
Strong growth potential in
Air Freight operations prompted the setting up of a separate subsidiary,
Emirates SkyCargo , which leased the entire freighter fleet from Emirates and manages the cargo holds in all existing Emirates aircraft.
The airline forecasts that its fleet will comprise at least 180 aircraft by 2010 when it is expected to
serve 130 destinations and carry some 26 million passengers. Emirates will have 54
Boeing 777-300 ERs by 2011, making it
the single largest aircraft type in fleet. Emirate’s impressive growth is built on the airline’s successful strategy and financed from profits and commercial borrowing. Emirates, with a 70 per cent share of all new Middle Eastern orders for
Long-haul Aircraft ,
plans to triple its capacity over the next eight years.
Emirates receives one or two aircraft every month.By the End of 2008, it would have received 29 new aircraft to ugrade it's fleet to 137 aircraft. Emirates hopes to have 180 aircraft by 2010. If Emirates meets this target, it will become the world’s largest long-haul carrier by 2012. And some critics also believe it will become the world's largest airline by 2017.
. Emirates flies 91 times a week to London Heathrow, using the Boeing 777-300ER and Airbus A340-500. Emirates also uses London Heathrow, for Codeshare Agreements, and connecting flights]]
The airline was established in May 1985 by the Dubai government. It first started operations with flights to
Karachi and
Mumbai followed by
Delhi in September. A single
Airbus A300 and a
Boeing 737-300 were leased from
Pakistan International Airlines (PIA). Subsequently two
Boeing 727-200 Advanced were acquired from the UAE's Royal Flight. These aircraft were used until Emirates began taking delivery of a fleet of newly built
Airbus A300-600R and
Airbus A310-300 widebodied aircraft.
The first European destination to be added in July 1987 was
London Gatwick Airport and
Far East ern operations commenced to
Singapore in June 1990. Emirates acquired a financial stake of 40% and a management contract for Air Lanka on
1 April ,
1998 , which subsequently changed its name to
SriLankan Airlines . Emirates received the airline of the year award for the first time in 2001 and repeated the feat in 2002. It is wholly owned by the Government of Dubai and has 20,273 employees.
International Air Transport Association (IATA) statistics indicate that in 2006 Emirates ranked among the top-ten airlines in the world in terms of passengers (17.54 million) carried and kilometers (71.3 million) flown in 2006/2007. The airline carried 14.5 million passengers in 2005/06, 2 million more than the previous year’s 12.5 million.
The passenger seat factor increased to 75.9 per cent, up 1.3 percentage points from the previous year, led by an increase in traffic by 20.2 per cent. In the financial year 2005/2006, Emirates carried 14.5 million passengers and one million tonnes of cargo.
Operating statistics - Emirates
See Also: Emirates destinations
Emirates currently flies to 92 destinations in 59 countries on five continents from its primary hub in Dubai. It has a particularly strong presence in the
Southeast Asia n region, which together, connects Dubai with more international destinations in the region than any other Middle Eastern airline.
Beyond the immediate region, the airline has a key role in the important
Kangaroo Route . It flew 4.0% of all international traffic into and out of Australia in the year ended June 2006, fifth only to
Qantas , for a total of 2,324,530 passengers and accounting for 65% of the market on that segment. The majority of these passengers make onward connections to the airline's 27 destinations in Europe, more so than any of its rivals.
While the airline does not maintain sizeable hubs elsewhere, or for that fact anywhere it has taken advantage of liberal bilateral aviation agreements between Dubai and Australia, and with Singapore, to offer more onward connections from Sydney and Dubai respectively. On
1 September 2005 , for example, it launched six-times weekly flights between
Bangkok and Dubai. China and India are major markets for the airline and has fueled much of its growth in recent years, with flights to
Beijing were increased to 2 times daily from
1 June 2005 , and flights to
Bangalore increased to daily. Emirates is the leading carrier between India & the Middle East.
It discontinued flying to
Vietnam due to "security problems" in
Ho Chi Minh City since
10 May 1998 .
The airline's strengths have also invited protectionist measures to keep it out of key foreign markets. In particular, it has been unsuccessful in gaining access on the transatlantic routes between London-Heathrow and the United States, and on the transpacific routes from Australia to the United States. The airline protested when Cathay Pacific was allowed on the transatlantic route in 2003.
5 The Australian authorities deferred decisions to allow the airline on the route to the United States from Australia
6
Emirates has stated that it wants to dramatically expand service to Canada and establish a North America hub in , retrieved
7 April 2007 However, Emirates has been successful in obtaining unlimited German-U.S. rights, which it exercises with a daily Hamburg-New York 777-300ER service. Airline Outlook, Aviation Week and Space Technology, August 20-27, 2007, p. 23
Emirates New Destinations :
- The carrier hopes to start new air service to Calicut, Ahmedabad, Amritsar, and Jaipur, it said in a release.
- Emirates is not far from its 100th destination, but the choice still has to be made. Shaikh Ahmad says: "We are always seeking to expand, we are looking at the West Coast of the US and South America.
- Emirates has been rumored to explore the possibility of adding flights between Dubai and Buenos Aires, Argentina, in the near future.
- Emirates also hopes to capitalize on travel associated with an emerging political dynamic: China and Africa.
- Emirates has been rumored to explore the possibility of adding flights between Dubai and Algiers, Algeria.
- The airline plans to raise the number of Chinese destinations beyond Beijing and Shanghai to five, while also increasing the airline's portfolio of 10 routes it flies into.
- Tim Clark said that Emirates is planning on buying 10 more of Boeing's 747-8 s to serve San Francisco , Los Angeles , and South American cities. He also said that Emirates is working on getting new flyover rights over Russia to minimize the length of the flights to North America's West Coast.7
The Emirates fleet consists of the following aircraft as of August 2007 :
- First Class is only offered on select routes.
The average age of the Emirates fleet is 5.4 years as of August 2007.
Emirates Fleet Age
The Emirates cargo fleet consists of the following aircraft as of March
2007 :
seen decorated in the Emirates Airline colors at the 2005
Dubai Airshow ]]
]]
- The Emirates Boeing customer code is . The code appears in aircraft models in this sequence, Boeing 777-3ER.
Emirates has ordered 55 Airbus A380 aircraft. It will be the third airline to receive the aircraft, after launch airline Singapore Airlines and Qantas . Forty-one passenger A380-800s are to be purchased and two are to be leased from International Lease Finance Corporation (ILFC). Two freighter A380-800Fs were ordered for Emirates SkyCargo. However, this was changed to the
passenger model in May 2006. Their first A380 was to enter service in October 2006''
Airliner World ''. March, 2005 but will now not be delivered until early 2008. After delivery, the airline will be the largest operator of the type.
Emirates to be largest operator of A380
- As of ''. March 17 , 2006 . and 51 Boeing 777, to become the largest carrier.
- Emirates is still evaluating both Boeing's 2007 Emirates has chosen the A350 XWB.http://archive.gulfnews.com/business/Aviation/10133398.html
- On October 27 , 2006 , Emirates announced that it canceled its order for 20 Airbus A340-600 aircraft, citing that they believed the A340 lacked the technology offered by more up-to-date planes. They also canceled the Airbus A380 -F which were due for delivery in 2009. Instead the airline has opted to order ten of the recently launched Boeing 747-8 freighters for its SkyCargo subsidiary at the 2006 Farnborough Air Show . The reason Emirates has chosen the Boeing 747-8 "derivative" freighter over the all-new Airbus A380-F is the Boeing aircraft's nose-loading capability, something the rival Airbus freighter is lacking.''Financial Times (Farnborough Air Show - Boeing lands $3.3bn Emirates order''), UK Edition, London, 19 July 2006Flight International (Farnborough Show Report 7-23 July 2006 Transport - Emirates explains freighter buy ), Reed Business Information Ltd., Sutton, 25-31 July 2006, p. 4 In addition, Emirates also said that it was evaluating the Boeing 747-8 Intercontinental , the yet to be launched passenger version of the Boeing 747-8, especially the "stretched" version now studied by Boeing which would incorporate the same 5.6 m stretch as the freight variant instead of the mere 3.6m stretch envisaged for the passenger model. This would bring the -8I's capacity 20% closer to the Airbus A380-800's typical three-class 555-seat capacity (470 seats in a three-class-configuration instead of 450).
- On the 7 May 2007 Emirates reaffirmed its order for 43 A380s and has committed to another 4 as well which brought its total order to 47.
On the 18 June 2007 during the Paris Air Show Emirates ordered 8 additional A380s, which now brings its order for a total of 55.http://archive.gulfnews.com/business/Aviation/10133391.html
- Emirates is also considering replacing some, A330s, A340s and Boeing 777s , and may buy 20 passenger versions of the 747-8 from Boeing, a deal worth $5.5 billion at list prices Tim Clark was quoted saying.
- On the 18 June 2007 , Emirates which was deciding between the Boeing 787 and Airbus A350 said it would decide on an order worth as much as $20 billion for mid-sized planes by October and
that the design of the Airbus A350 XWB was closing in on Boeing's 787 Dreamliner. Emirates President Tim Clark said he was ruling out splitting the order for as many as 100 planes between
the two manufacturers. Clark said he believed Boeing's barrel idea was the plane of the future but would not be a deal-breaker for the next order but said that it would order the aircraft in the future.http://archive.gulfnews.com/business/Aviation/10133398.html Emirates will decide
on a mid-size aircraft order worth up to $20 bn by October 2007,
Reuters reported.
- Emirates airline is negotiating for up to 20 Boeing 747-8 Intercontinental aircraft, according to Flight International magazine.
Emirates already has an order for 10 747-8 freighter aircraft and an option for 10 more in a $5.6 billion deal inked last September.
Emirates is in talks for the 747-8I passenger version and a deal could be announced during the Dubai Air Show in November. The 747-8I is priced between $285 million to $300 million per aircraft.
Emirates have received numerous awards and accolades. The airline has won 9th best Airline of the Year 2007 in the World Airline Awards by Skytrax.
- An Airbus A340-313X of Emirates ran off the runway when taking off from OR Tambo International Airport on April 9 2004 . At the call to rotate, the pilot flying pulled back on the stick. However, according to a report, the nose was then de-rotated and the aircraft did not become airborne. The crew felt a rumbling, selected full power, and about two seconds later the aircraft lifted off the ground. The airport says that threshold of runway 25, approach lights and part of the runway surface were damaged as the aircraft went over the end of 21R. The pilot had received ambiguous instructions regarding rotation technique during his transition training. Emirates Training establishment was censured by Airbus after an investigation. Safety: Illusory Tricks and Overruns
Emirates has partnerships of varying degrees with the following companies
Emirates has codeshare agreements
8 with
Sri Lankan in which it owns a 43% stake,
Continental Airlines and
Lufthansa , where it codeshares on selected regional routes, and with
Skywards member airlines, which it became a member of in April 2000
9.
Singapore Airlines went into a tripatite alliance with
Standard Chartered Bank in 2001.
On 20th March 2004, Emirates signed a deal with
Raffles International (Swissotel),
InterContinental ,
Radisson Hotels (Rezidor Hotel Group),
Taj Hotels, Resorts And Palaces , and
Marriott Vacation Club International .
On 4th April 2005, Emirates signed a deal with
Dubai Autodrome and later bought a majority stake in the company for an undisclosed amount.
On 3rd September 2006, selected
Korean Air as a code share partner to fly to Seoul, 6 times a day through it's hub in Dubai.
Emirates in-flight entertainment system,
ICE , was introduced in 2002 and is now offered to passengers in all classes with over 1200 entertainment options. Using the Wisemen 3000 hardware and
Dolby digital personal cinema headphones for economy class, and active noise cancelling headphones for Business and first class, they include at least 600 movies, 80 TV shows, 60 games, 200 CDs, audio channels, flight cameras, flight statistics, destination info and traveller guides, and live TV channels. Since 2003, all entertainment options are available on demand to all classes with options to pause, forward, and rewind them.
In 2005, Emirates was one of the earliest to introduce high-speed, in-flight Internet service in March by installing the
Inmarsat’s Satellite system and became the second airline in the world to offer live international television broadcasts using the same system in June.
10 In the same month, free language lessons became available, with 22 languages offered. In December 2003, the airline offered free live news feeds it called "Live Text News" via its KrisWorld entertainment system from
BBC World .
11
First and business class passengers on some flights are offered to choose what ever they want to eat during the flight via the internet.
In November 2006 it was announced that Emirates had signed a deal with mobile communications firm ''AeroMobile''. This will allow passengers on board Emirates flights to use their
Mobile Phone s to call or
Text people on the ground. This is the first airline to confirm such a deal and will allow passengers to use their personal mobile phone in early January 2007 on selected Boeing 777. Emirates won the award for best
In-flight Entertainment in 2006 from
Skytrax , because of their ICE (information communication entertainment) system, with the biggest selling point being over 500 channels of movies, television and music.
Emirates has begun construction on its own luxury
Five Star hotel and towers. It is located next to
Dnata headquarters on the
Sheikh Zayed Road .
In mid-2007, Emirates will feature docking capability for ''.
November 14 ,
2006 .
Emirates Flight Catering Co. has over 4,800 staff and provides in-flight catering and support services for airlines at Dubai International Airport.
Following many expansion programmes to cope with the growth of Emirates Airline, meals per day. A brand new catering facility dedicated to the production of airline meals for Emirates Airlines had opened in March 2007. The new facility has a capacity of 115,000 meal tray set-ups per day, and will feature high levels of automation including an electric monorail system for metal carts, a bin conveyor system for equipment and a vacuum waste disposal system throughout the facility.
The company provided 22.3 million airline meals in 2006, and is on course to produce over 24 million meals in 2007. The daily average meal uplift is 115,000.
Emirates announced a major upgrade to its cabin and inflight service on
15 October 2003 Initially planned for its
Airbus A380-800 's introduction into service in 2006, and subsequently on the
Boeing 777-300ER , the postponement of the first A380-800 delivery meant it had to be introduced with the launch of the first Boeing 777-300ER with the airline on
9 December 2004 between Dubai and Paris There are currently no plans to introduce the service to the existing Emirates fleet.
Presently, thirty one Boeing 777-300ERs being operated by the airline offer the upgraded cabin services to New York, Hong Kong, Singapore, Sydney, and London, but passengers have to pay a higher fare.
See Also: Skywards
Skywards is the frequent flyer program of Emirates,
SriLankan Airlines and other Emirates travel partners. Miles are earned through flights with Emirates and SriLankan, or with cooperating airlines such as
Continental Airlines ,
Japan Airlines ,
Korean Air ,
South African Airways , and
United Airlines . Skywards offers status tiers Silver and Gold, which give additional benefits based upon miles flown in a year.
The facilities onboard Emirates' First Class varies by aircraft. On Airbus A340-500 flights, First Class passengers can enjoy one of the most luxurious flying experiences in the world. Full suites, complete with closing doors to ensure privacy, envelop the passenger with luxury from the start. A mini-bar, coat rack and ample storage all combine to provide a truly memorable flight experience. For complete relaxation, the seat converts into a 6'7" fully-flat bed.
On board the new generation of Emirates Boeing 777-200 and 777-300 aircraft, passengers can also experience such luxury. Fully-flat beds, mini-bars and gourmet meals (including caviar and premium Champagnes such as Dom Perignon) are available on demand, as well as over 500 channels of cutting-edge in-flight entertainment.
On older aircraft, First Class passengers can still experience all the service comforts, but with a slightly older seat design.
On Business Class, the following features are included on some routes;
- Seats with a 60" pitch that recline to angled lie-flat beds with ample room for taller passengers on only their newest planes
- Electrically operated massager, privacy partition, backrest recline, seat pan extension, footrest extension, leg rest extension and lumbar support on only their newest planes
- Adjustable winged headrest with six-way movement.
- Two individual reading lights and one overhead light in each seat.
- Large personal table along with a smaller cocktail table.
- 19" digital display screen except front rows which have 15.4" screens.
- Touch screen as well as handset controls for inflight entertainment features.
- Touch screen as well as discrete button controls for seat and privacy divider.
- Chefs have created a choice of meals all served on exclusive fine bone china with linen napkins. Each meal is accompanied by a range of specially selected fine wines.
- Complimentary drinks and canapés prior to serving you a multi-course meal.
- Business Class passengers a complimentary Chauffeur-drive service to and from selected airports. At the airport they speed you through exclusive Business Class check-in desks, label your baggage with priority handling tags and give you the choice to relax in the Business Class lounge facilities at most airports. Emirates are also starting to upgrade their business class seats from summer 2007
The seat has a seat pitch of 34 inches (Boeing 777) or 32 inches (other aircraft) and a width of 17 inches (Boeing 777) or 18 inches (other aircraft) as well as a 150 degree seat recline. Like standard economy class seats, adjustable headrests and footrests is available on every seat. There is a 9 inch screen for inflight entertainment and in-seat power supply at selected seats. A minibar is located at the back of the aircraft where light snacks and drinks are offered during the flight.
Each seat is equipped with a 9" flat screen giving access to over 600 channels of entertainment. The Emirates ICE (information, communication and entertainment) system lets you choose from over 130 on-demand movies, 60 TV channels or listen to any of 350 audio channels
Every seat is equipped with a telephone handset and games controller for the 40 games on board, you can also send SMS and email from your seat.
Emirates offers a 10-abreast (3-4-3) seating in Economy class cabins on the Boeing 777 aircrafts in comparison to the 9-abreast (2-5-2 or 3-3-3) seating used by other operators. Most passengers find the 10-abreast seating slightly cramped.
's ''ice'' IFE system.]]
Emirates offers in-flight entertainment on its entire fleet.
Emirates announced that
Panasonic Avionics Corporation has been selected to create the new IFE system which will be installed on all of Emirates Fleet, using the new ex2 system. 15 video channels, containing 164 new movies, 3 classic films, World Movies and a variety of specially selected TV programs, can all be found on Emirates inflight entertainment. 26 audio channels offer the latest hits, classic albums, music from around the world and classical music as well as interviews and much more.
- Large widescreen LCD TV with 1280 X 768 resolution
- A range of Movies, TV, music, games, and interactive programs
- Built-in office software, based on Sun Microsystems StarOffice Productivity Suite for use with USB Port
- In-seat AC power port
Operated by
Emirates Airline , ''ICE'' is another example of a next-generation in-flight entertainment system. ICE (Information Communication Entertainment) is currently operating in all of Emirates Airline's
Airbus A340-500 , and all of Emirates Airline's
Boeing 777-300ER and
Boeing 777-200 fleet. The system is based on the system from
Panasonic Avionics Corporation . ICE provides passengers with a direct data link to
BBC News . ICE is the first
IFE system to be connected directly to automatic news updates. This is complemented by ICE's ''Airshow'' moving-map software from
Rockwell Collins . Along with this software comes ICE's unique system of exterior cameras located on the aircraft. These cameras can be viewed by any passenger through the IFE system during takeoff and landing.
ICE also contains a link to an in-flight
2007 .
Similar to KrisWorld, the entertainment system from , Wednesday
April 11 2007 .
Newspapers and magazines are available to all Executive & Executive First passengers on Emirates flights. Emirates in-flight magazine,
EnRoute , is provided to all passengers on all flights.
First and
Business Class passengers, as well as Skywards Gold and Silver members, have access to Emirates Lounges, located at several airports throughout the airline's network. In addition to the Emirates Lounge, Emirates passengers are able to use the Department of Civil Aviation's (DCA) First Class lounge in Dubai.
At the Moment Emirates has 33 lounges in 16 cities, with plans for 13 more. It also has affiliation with 53 other lounges.
The airline has recorded a profit every year since its inception, except the second. Growth has never fallen below 20% a year. In its first 11 years, it doubled in size every 3.5 years, and has every four years since.
The Emirates Group announced a net profits of Dhs 2.8 billion (US$ 762 million) for the financial year ended
31 March 2006 . while the total revenues of Emirates in the previous fiscal year (2004-2005) where $4.9 billion.
Money CNN
For 2004–05, Emirates paid an increased
Dividend of
Dh 368 million to the
Government Of Dubai , compared to Dh329 million the year before. In total, the ownership received Dh1.1 billion from Emirates since dividends started being paid in 1999. Having provided an initial start-up capital of
US$ 10m plus and an additional investment of circa US$80m at the time of the airline's inception,''The Sunday Times (Emirates boss heads for bigger goals''), Times Newspapers Ltd., London, 23 July 2006 the Dubai government is the sole owner of the company. However, it does not put any new money into it, nor does it interfere with running the airline.
Money CNN
Emirates business model has led to their commercial success in the aviation industry.
Rise of the Emirates Empire ,
CNN Money ,
October 1 2005 The airline has a lean workforce which can be compared to
Low-cost Carrier s rather than traditional
Flag Carrier s. It has a simple organizational structure, that allows the airline to maintain low overhead costs and it must pay no income taxes on wages. Due to the low operating costs at its Dubai base, some industry analysts believe the airline is second only to
Ryanair on a cash cost per seat basis.''The Economist (Eazy Oz - Emirates Airline, Low cost is coming to long haul flights, next could be low fares''), pp. 82/3, The Economist Newspaper Ltd., London, 29 October 2005 Therefore, the airline is able to serve secondary destinations as well as connecting to places via their
Hub in Dubai.''The Economist (Flights of fancy''), www.economist.com, 5 October 2006 The airline has not joined any major global
Airline Alliance s and doubts the advantages of such alliances bring for the airlines as well as for their customers, after taking into consideration the high costs of compliance of alliance membership. The airline operates only
Wide-body Aircraft which results in lower unit costs compared to other major airlines operating a mixture of narrow and wide-body aircraft. It allows Emirates to use the aircraft's cargo capacity to increase its revenues and total
Profit s. Since its
Dubai Hub does not have any flying restrictions at night, the airline is able to highly utilise their aircraft. The airline virtually does not have any legacy costs compared to other airlines. It also helps that all forms of
Strikes are banned in the UAE (except for construction related strikes).
Emirates, which hopes to take delivery of Airbus A380 has invested Dh73 million ($20 million) to expand its crew training facility at the Emirates Training Centre. In order to serve its expanding operations the airline has been hiring new cabin crew at a rate of 60 per week, due to rise to 100 per week as larger aircraft, especially the A380s, join the fleet. By 2011, Emirates expects to have more than 14,000 cabin crew on its payroll.
The established network carriers in Europe and Australia, i.e.
Air France-KLM ,
British Airways ,
Lufthansa , and
Qantas , perceive Emirates' strategic decision to reposition itself as a global carrier as a major threat because it increasingly enables an ever-growing number of air travelers to by-pass traditional airline hubs such as
London Heathrow Airport ,
Charles De Gaulle International Airport , and
Frankfurt Airport on their way between Europe/North America and Asia/Australia by changing flights in Dubai instead. These carriers also find it difficult to deal with the growing competitive threat Emirates poses to their business because of their much higher cost base.
Some of these carriers—notably Air France and Qantas—are so concerned about the detrimental effects of Emirates' growth on their future ability to compete with it on a
Level Playing Field that they have resorted to openly accusing their Dubai-based rival of receiving hidden state subsidies and of maintaining too cosy a relationship with Dubai's airport authority as well as its aviation authority, both of which are also wholly state-owned entities that share the same government owner with the airline. In addition, they have also accused Emirates of taking unfair advantage of its government shareholder's sovereign borrower status. They claim that this masks its true financial performance and reduces its borrowing costs below market rates.[http://www.iran-daily.com/1383/2204/html/ieconomy.htm#42033 Emirates Airline Accused of Unfair Practices
]
Flanagan: the elder statesman of Emirates Rise of the Emirates Empire Financial Times (Row erupts between Qantas and Emirates), UK Edition, London, 9 November 2005
Emirates has
Codeshare Agreement s with the following airlines:
Emirates Codeshare Agreements
]]
- Emirates also holds the sponsorship rights for Cricket Umpires and Association Football Referees .
Emirates is a big global sponsor of sports clubs and events, both at its home base and in the main overseas markets it serves. It also sponsors the annual " Dubai Shopping Festival " and the " Dubai Summer Surprises ". As the airline lacks a "ready-made" clientele in its almost non-existent home market, this type of Corporate Sponsorship is its most effective marketing tool. Perhaps not surprisingly, for Emirates marketing expenses account for a far greater share of its total costs than for most of its competitors. In the English-speaking world the sponsorship always carries the words "Fly Emirates".
At present the company provides the following sponsorships:
- Emirates has sponsored the Australian cricket team (defending champions) and hosts the West Indies Cricket Team for the 2007 Cricket World Cup .
- Emirates has sponsored the 2007 Rugby World Cup . This is the second rugby related sponsorship after the Dubai Sevens .
- Emirates is the title sponsor of the Dubai World Cup Thoroughbred Horse Race .
- Emirates is also the title and main sponsor of the Melbourne Cup (Australia's richest horse race).
- Emirates was a major sponsor of the 2003 FIFA Women's World Cup .
- Emirates was the Official Airline of the 2006 FIFA World Cup .
- Emirates is the main sponsor behind the America’s Cup challenge team Emirates Team New Zealand, made from the remnants of ''Team New Zealand'' who won the cup in 1995, and defended in 2000 before losing it in 2003.
- Emirates is sponsor of Collingwood Football Club
- Emirates is the main sponsor of Arsenal F.C. of the English Premier League , and has its name on Arsenal's new stadium, Emirates Stadium , until June 2020, and is the shirt sponsor until 2014.
- Emirates is now the major sponsor of new Super 14's the Emirates Western Force
- Emirates is also involved in the IRB Sevens World Series
- Emirates was the sponsor of Chelsea F.C.
- Emirates is the sponsor of the football club Hamburger SV in the Fußball-Bundesliga
- Emirates announced before the start of the 2006 Formula 1 Championship that they had signed a sponsorship deal with Team McLaren Mercedes .
- Emirates is a sponsor for the Breeders' Cup Filly & Mare Turf division and Distaff division.
- Emirates sponsors the Dubai Desert Classic Golf tournament.
- Emirates is the sponsor of Paris Saint-Germain FC
- Emirates became the first company to sponsor two teams in one UEFA Champions League match in 2006, with Hamburger SV facing Arsenal F.C. Under UEFA regulations, one sponsor cannot appear on both teams' shirts, so for both games, the away side had "Dubai" on their shirts, with the home team wearing Emirates shirts.
- Emirates sponsors the Dubai Desert Classic Golf tournament.
- Emirates sponsors the 2007 FIFA U-20 World Cup and the 2007 Asian Cup
- Emirates also holds the sponsorship rights for Cricket Umpires and Association Football Referees .
Image:Emirates B777-300ER A6-EBD.jpg
Image:Singapore changi airport ground handling emirates.JPG
