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The ''Edmonds Cookbook'' is the quintessential guide to New Zealand Cuisine . It was begun as a marketing tool by a manufacturer of Baking Powder , but it is now recognised as a Kiwi icon. (Edmonds has since become a brand within Goodman Fielder .) The front cover shows the old factory on Ferry Road in Linwood , Christchurch (since demolished) and their slogan "Sure to Rise". The Cookbook has gone through many editions in its 90-year history. Read the third (1914) edition of the Edmonds "Sure to Rise" cookbook online at the New Zealand Electronic Text Centre . Edmonds recipe books have sold over 3,000,000 copies. It is New Zealands fastest selling book with over 200,000 copies sold in one year. -- 11:41, 2 September 2007 (UTC) |
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