| Disney Mobile |
Article Index for Disney |
Website Links For Disney |
Information AboutDisney Mobile |
| CATEGORIES ABOUT DISNEY MOBILE | |
| mobile virtual network operators | |
| sprint nextel | |
| walt disney company subsidiaries | |
| companies established in 2006 | |
|
Disney Mobile offering includes multiple family-friendly applications to help parents manage their family's mobile phone experience. The innovative Family Monitor and Call Control features allow parents to set spending limits and decide when the phone can and can't be used. The Family Locator allows parents to use GPS to locate the kid's phone. There is also a Family Alert! feature that lets the whole family send prioritized text messages to each other. Sprint is working with different national brands to expand its reach beyond its traditional customer base under its mobile virtual network operator strategy. Disney's content and applications could help it drive demand for data services. Sprint and Disney have already launched a phone service for sports fans using content from Disney's sports channel, ESPN . This service, called Mobile ESPN , ended in December 2006 due to poor sales. Disney already offers its branded content such as graphics, ring tones and games on NTT DoCoMo in Japan . In 2006, Disney Mobile also planned to start a service in the UK, with equivalent content and applications to the US MVNO. O2 's network was to be used to operate the service. The service was almost ready to launch - one month before beta testing - before Disney decided the financial model was not viable and ended all development in August 2006. SEE ALSO EXTERNAL LINKS
|
|
|