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The term "digital asset management" (DAM) also refers to the protocol for downloading, renaming, backing up, rating, grouping, archiving, optimizing, maintaining, thinning, and exporting files. "There are two primary types of DAM software: browsers and cataloging software. A browser reads information from a file but does not store it separately. Cataloging software stores information in its own separate file, however, the software and the catalog document it makes are distinct from the photos themselves." USES Many businesses and organizations are adopting Digital Asset Management as a business strategy because managing image, video and other media assets presents unique challenges and requires solutions designed specifically to streamline the acquisition, storage and retrieval of digital media. Effective implementation of a DAM system should reduce the time and cost of content production, maximize the return on investment (ROI) from media assets, bring new products and services to market faster and streamline compliance. This system should be designed in such a way that enables cost-effective optimization of media asset management across an organization. TYPES OF DIGITAL ASSET MANAGEMENT SYSTEMS The following broad categories of digital asset management systems may be distinguished:
PROVIDERS For individuals and small businesses, off-the-shelf and freeware/open source applications like ViewMinder can be adequate for digital asset management. Some Image Viewers provide management functionality, including backing up, organizing, and reading/writing metadata and keywords. The Photography-specific applications Adobe Lightroom and Apple's Aperture also have this functionality. Some solutions such as the Nstein's NCM DAM product are targeted toward the media industry (newspaper and magazine) and offers built-in text mining tools to assist information extraction of the assets. The media generates revenues through advertising and E-commerce with this information. Software specifically for digital asset management includes: lookat.me™ (media equation), Focus Enhancements (Proxsys), Brandworkz (GlobusMedia), MediaBank (WAVE Corporation) , TeleScope (NorthPlains systems), Cumulus (Canto) , Portfolio (Extensis) , Picturepark (Vision Information Transaction Ltd.), FotoWare , VeriPic , Thumbs Up and Expression Media (Microsoft, Ex iView Media Pro). There are a range of SaaS vendors offering online digital asset management services with the added benefit of secure offsite storage and backup and simple setup and on demand access. Vendors include: ClearStory Systems (ActiveMedia), e-see, Fluxiom , ImageNet, media equation, Vision Information Transaction Ltd. and Widen. Enterprise), ClearStory Systems (ActiveMedia), Graphic Detail, Inc. (Thumbs Up), Heiler AG (OPAS-G), Interwoven (MediaBin), MediaBeacon Inc. (MediaBeacon R3volution DAM Suite), MerlinOne, Inc. (custom), MetaCommunications (Digital Storage Manager), Nstein Inc. (NCM DAM), North Plains (TeleScope), Open Text Corporation (Artesia DAM), Picturepark (Vision Information Transaction Ltd.), Pixelboxx (Pixelboxx GmbH), Quick Square Consulting, (Honeycomb Archive), Saepio Technologies (Asset System), WAVE Corporation ( MediaBank ), IDImager and Widen (Media Collective). Some digital asset management systems are additionally tailored to the needs of specific group - one of the most active sectors being marketing where the approach is sometimes referred to as Marketing Resource Management - examples of this specialisation include Resourcebase, Resourca and Brandworkz. SEE ALSO
NOTES FURTHER READING EXTERNAL LINKS
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