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Dan Murphy's is known for its low prices . Because of its high volume of purchases and sales, Dan Murphy's acquires goods at a cheaper cost and can sell them at a lower Gross Margin, meaning that they often sell goods at the prices cheaper than other chains buy them . Still, Dan murphy's has been a business breakthrough for Woolworths , causing an oligopoly in the Liquor market, competing only with Coles Group 's ''First Choice'' stores, who are unwilling to engage in a price war . ADVERTISING One motto of the company is "Nobody Beats Dan Murphy's", the company goes on to claim that "You'd be mad buying liquor elsewhere danmurphys.com.au , accessed 1/8/06. By 2007, the latter slogan had changed to read: "You would be mad buying liquor elsewhere" danmurphys.com.au , accessed 4/2/07. In addition, the company regularly lowers their prices according to competitor activity, to honour their price policy. CRITICISMS Dan Murphy's low prices sparked an anti-competition problem in 2003 , with industry analysts claiming that Woolworths and Coles were seeking to bankrupt rival liquor retailers, mostly by lowering prices of wine . EXTERNAL LINKS REFERENCES |
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