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Culture jamming is the act of transforming Mass Media to produce commentary about itself, using the original medium's communication method. It is a form of public Activism which is generally in opposition to Commercialism , and the vectors of Corporate Image . The aim of culture jamming is to create a contrast between corporate or mass media images and the realities or perceived negative side of the corporation or media. This is done symbolically, with the " Detournement " of pop iconography. Culture jamming is based on the idea that Advertising is little more than Propaganda for established interests, and that there is a lack of an available means for alternative expression in industrialized nations. Proponents see culture jamming as a Resistance Movement to the Hegemony of Popular Culture , based on the ideas of " Guerrilla Communication ". Culture jamming's intent differs from that of artistic appropriation (which is done for art's sake) and Vandalism (where destruction or defacement is the primary goal), although its results are not always so easily distinguishable. ORIGINS Coined by the Collage band Negativland on its release ''JamCon '84'', the phrase "culture jamming" comes from the idea of Radio Jamming : that public frequencies can be pirated and subverted for independent communication, or to disrupt dominant frequencies. Culture Jamming has roots in the German concept of Spaßguerilla and in the Situationist International (SI) of the 1960s. The SI first compared its own activities to Radio Jamming in 1968 , when it proposed the use of Guerrilla Communication within Mass Media to sow confusion within the dominant culture. It is also thought that the phrase might, in part, come from the 1967 episode of '' The Prisoner '', " It's Your Funeral ", which featured subversives calling themselves 'Jammers', who were attempting to disrupt the Orwellian Dystopia in which the series takes place. The Canadian magazine Adbusters began to promote culture jamming in 1989. American author and cultural critic Mark Dery further popularized the term with his 1993 monograph ''Culture Jamming: Hacking, Slashing and Sniping in the Empire of Signs''. {Link without Title} EXAMPLES OF CULTURE JAMMING Techniques of culture jamming include Adbusting , Performance Art , Graffiti , Flash Mobs and Hacktivism (such as Cybersquatting and Google Bomb ing).
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