Information AboutCovergirl |
| CATEGORIES ABOUT COVERGIRL | |
| procter amp; gamble brands | |
|
Originally offering only six products ("medicated face make-up," in keeping with Noxzema's product theme) it took off in 1976 due to an advertising campaign featuring Christie Brinkley . The company vastly diversified its product line, and Brinkley's contract with CoverGirl, which lasted 20 years, was the longest in the history of the Modeling industry. CoverGirl is known also for its sponsorship of '' America's Next Top Model '' and its tagline — ''Easy, Breezy, Beautiful, CoverGirl''. RECENT HISTORY When Marc Pritchard became part of the works behind Cover Girl Cosmetics, he came up with the marketing campaign “Easy, Breezy, Beautiful Cover Girl”. After this campaign was launched, Cover Girl Cosmetics soon became the “number one mass-market share position in the U.S., Canada and Switzerland, while also doubling its share in Mexico and substantially increasing sales in Australia”. The marketing campaign also includes Television Sponsorships ; currently Cover Girl is sponsoring " America's Next Top Model ". As Of 2007 , the most recent "face" of Cover Girl is Queen Latifah . Queen Latifah said, "I stand behind companies I believe in, and I get involved in projects where I know I can make a positive impact," in an interview with Heather Staible. During the same interview Queen Latifah also stated that with her as the new face of CoverGirl it inspires women of color along with highlighting natural beauty. |
|
|