Information About

Clorox




  Company Name Clorox Company
  Company Type Public ()
  Foundation 1913
  Location Oakland, California
  Industry Food , Chemicals
  Products Food, chemicals, cleaning fluids
  Revenue $458 billion USD (2006, June)
  Net Income $457 million USD (2006, June)
  Num Employees 7,600 {{cite book
  Title Standard and Poor's 500 Guide
  Publisher The McGraw-Hill Companies, Inc
  Date 2007


  Homepage wwwthecloroxcompanycom


The Clorox Company () is a Manufacturer of various food and Chemical products based in Oakland, California , which is best known for its Bleach product, Clorox .


HISTORY

The product and the company date to May 3 , 1913 , when five entrepreneurs, Archibald Taft, a Banker ; Edward Hughes, a purveyor of Wood and Coal ; Charles Husband, a Bookkeeper ; Rufus Myers, a Lawyer ; and William Hussey, a Miner , invested $100 apiece to set up the first commercial-scale liquid Bleach Factory in the United States , on the east side of San Francisco Bay . The firm was first called the Electro-Alkaline Company. In 1917 , it developed a less concentrated version for Household , rather than Industrial , use, and sales took off.

In 1928 , the company went public on the San Francisco Stock Exchange and changed its name to the Clorox Chemical Company. "Butch," an Animated Clorox liquid bleach Bottle , was used in Advertising and became well-known, even surviving the 1941 transition from rubber-stoppered bottles to ones with screw-off caps.

During World War II , when Chlorine Gas shortages forced many bleach manufacturers to reduce the concentration of Sodium Hypochlorite in their products, Clorox elected to sell fewer units of a full-strength product, establishing a reputation for quality.

In 1957 , Clorox was bought by Procter & Gamble , a purchase that was challenged by the Federal Trade Commission , which feared it would stifle competition in the household products market. The FTC won, and in 1969 , Clorox again was made independent.


BRANDS

The Clorox Company now owns a number of other well-known household and professional brands across a wide variety of products, among them:



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