Information AboutClorox |
| CATEGORIES ABOUT CLOROX | |
| chemical companies of the united states | |
| companies established in 1913 | |
| companies based in alameda county | |
| multinational companies | |
| clorox brands | |
| nascar sponsors | |
The Clorox Company () is a Manufacturer of various food and Chemical products based in Oakland, California , which is best known for its Bleach product, Clorox . HISTORY The product and the company date to May 3 , 1913 , when five entrepreneurs, Archibald Taft, a Banker ; Edward Hughes, a purveyor of Wood and Coal ; Charles Husband, a Bookkeeper ; Rufus Myers, a Lawyer ; and William Hussey, a Miner , invested $100 apiece to set up the first commercial-scale liquid Bleach Factory in the United States , on the east side of San Francisco Bay . The firm was first called the Electro-Alkaline Company. In 1917 , it developed a less concentrated version for Household , rather than Industrial , use, and sales took off. In 1928 , the company went public on the San Francisco Stock Exchange and changed its name to the Clorox Chemical Company. "Butch," an Animated Clorox liquid bleach Bottle , was used in Advertising and became well-known, even surviving the 1941 transition from rubber-stoppered bottles to ones with screw-off caps. During World War II , when Chlorine Gas shortages forced many bleach manufacturers to reduce the concentration of Sodium Hypochlorite in their products, Clorox elected to sell fewer units of a full-strength product, establishing a reputation for quality. In 1957 , Clorox was bought by Procter & Gamble , a purchase that was challenged by the Federal Trade Commission , which feared it would stifle competition in the household products market. The FTC won, and in 1969 , Clorox again was made independent. BRANDS The Clorox Company now owns a number of other well-known household and professional brands across a wide variety of products, among them:
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