(stylized as '''CLIF''') is a brand of
Energy Bar created in 1990 by
Gary Erickson .
It takes its name from Erickson's father, Clifford. The company was originally started as Kali's Bakery, but has since changed its name to Clif Bar Inc. and the present Clif Bar & Co. The company is based in
Berkeley, California .
The message on the back of the bar is in a font that imitates handwriting and is written in a familiar tone. The packaging's
Color is low-key, stressing earth tones and is made of foil rather than
Plastic . Three bars manufactured by Clif (CLIF, LUNA and MOJO) use 70% organic ingredients.
There are 15 kinds of Clif Bars.
There are also 4 seasonal flavors:
In the past few years, other Clif products have been created including:
- Clif Shot
- Shot Blok
- Shot Drink
- Luna Bar (lower calorie, higher calcium version marketed to women)
- Nectar
- Mojo Bar
- Builders Bar (Roughly double the protein, marketed toward strength athletes)
- ZBar
